Samsung preparing a Brand Overhaul on the CES 2013 in January
Samsung preparing a Brand Overhaul on the CES 2013 in January
6 November, 2012
Samsung
Samsung Electronics, The leading Smartphone Manufacturer , is preparing for a huge brand makeover. Samsung will roll out a brand new identity at CES 2013 this January, according to sources speaking for Channel News.
The present blue Samsung logo will go away, and get replaced with new individual colors that are made to represent the brand more as a global one, rather than Korean.
"Samsung's brand became powerful only after they put a Chief Design Officer in place and made it a priority for the company. Now they are moving to expand the brand globally," - Design VP at Lenovo, David Hill.
Samsung's brand identity overhaul is headed by Scott Bedbury, a man who has worked for several Nike brand programs and earlier for Starbucks.
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