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Nokia today unveiled the first of a new family of Asha smartphones with the introduction of the Nokia Asha 501. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface. The Nokia Asha 501 is the first device to run on the new Asha platform, which is designed to make the experience faster and more responsive. The Asha platform also helps developers to create, publish and make more money from apps made specifically for the new generation of Asha devices.

The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colours that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single 'back' button. The compact new Asha weighs only 98 grams, for the ultimate portability.

The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialler or phone settings. The new Fastlane view was inspired by how people really use their phone. Recently accessed contacts, social networks and apps, unique to each person, are stored and presented in Fastlane. It provides a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multi-task by providing easy access to their favorite features.

Product specifications and availability

The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:

  • - Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
  • - Camera: 3.2 MP 
  • - Single SIM standby time: up to 48 days***
  • - Dual SIM standby time: up to 26 days*** 
  • - Talk time: up to 17 hours
  • - Additional memory of 4GB (card included in box), expandable up to 32GB 
  • - Forty free EA Games worth €75 downloadable from Nokia Store
  • - Available colours: Bright Red, Bright Green, Cyan, Yellow, White and Black
  • - Suggested pricing is 99 USD before taxes and subsidies.


Tags: nokia introduces asha 501 


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