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Samsung has beaten rival Apple in creating a smartphone with a curved screen. Apple filed for a patent on a device having a wraparound display in March, but nothing has come of those plans by yet. Samsung, however, announced Wednesday that it has created a tool with a curved screen, which is unveiled later this fall.


"We plan to introduce a smartphone having a curved display in South Korea in October," Samsung's mobile business head of strategic marketing, D.J. Lee, said Wednesday in an event launching the Galaxy Note 3 smartphone in Seoul, according to Reuters.


Curved displays are the initial step toward creating bendable screens, which may be groundbreaking for smartphones and wearable tech, eliminating be worried about screen cracks and allowing for an array of new shapes. Samsung already has some knowledge about the technology, because it makes curved OLED televisions. Those Televisions cost around $9,000, Reuters reports, which leaves some uncertainty about if the technology can be achieved cheaply enough to create devices that employ it affordable.


Apple Insider reported around the wraparound screen patent Apple declared back in March. The proposed device's screen wraps completely around the phone and would use face recognition to determine which direction a user is viewing the screen. The unit would basically be one silver screen, using gestures instead of buttons to do various functions. Apple Insider also reported that the display would make the creation of 3-D imagery easier, these types of its seamless design, the unit would be more great looking than current smartphones.


The smartphone market will only grow more competitive because it reaches its saturation point, and Samsung knows it must innovate if the company is to keep its add Apple. One key area by which Samsung has beaten Apple is emerging markets, particularly in Asia.


Samsung offers cheap devices running on Google's Android platform that have shown great appeal in emerging markets, where consumers usually have to pay top dollar for devices. But with the release of two new iPhones last week, new research is speculating that Apple will gain lost ground in emerging markets quickly because of the unexpectedly high price of the iPhone 5C.


Now the big questions Samsung faces using the introduction of curved screens are if users will respond well to this type of radical alternation in the shape of the smartphones, and when the technology can be achieved cheaply enough to help make the devices utilizing it accessible.

 



Samsung Electronics Co Ltd said it will introduce a smartphone having a curved display in October, as the world's top handset maker seeks to create the pace of hardware innovation and keep its supremacy inside a fiercely competitive business.


Curved displays are an early stage in screen evolution which is shifting to bendable or foldable designs, eventually allowing mobile and wearable gadgets to take on new forms that may radically alter the high-end smartphone market.


"We intend to introduce a smartphone with a curved display in Columbia in October," Samsung's mobile business head of strategic marketing D.J. Lee said on Wednesday in an event launching the Galaxy Note 3 smartphone in Seoul.


In January Samsung, that has taken over from Apple Inc as the global smartphone leader, displayed prototype products with a flexible screen and a display that extends from the side of the device.


But technology firms have yet to figure out how to mass produce the parts cheaply and come up with display panels that can be as thin like a sheet and highly heat resistant.


Curved display has already been commercially available in large-screen televisions. Samsung and it is home rival LG Electronics Inc had started selling curved OLED TV sets this year priced at about $9,000.


 





Samsung introduced the first smartphone to come with a curved display. The Samsung Galaxy Round isn't traveling too far away as it will make its debut and launch in Korea on Thursday. Priced at 1.09 million won ($1013 USD), the device will originally be offered in Luxury Brown but other colors will be available later.


The Samsung Galaxy Round is basically a Galaxy Note 3 with a curved screen, which makes it less wide and thus probably easier to hold with one hand. Other than that, there are no benefits to the screen used, and the fact that it's ‘flexible'. Which is why Samsung is understandably only going to release the Round in South Korea. There are currently no plans for sales elsewhere, and you shouldn't expect that to change since the company still has a limited production capacity for flexible screens.


The 5.7 inch Super AMOLED screen offers resolution of 1080 x 1920, and is powered by a quad-core 2.3GHz processor with 3GB of RAM on board. A 2800mAh battery powers the unit which has Android 4.3 pre-installed. The handset is equipped with a 13MP rear-facing camera. While the phone has just been introduced, we could soon see major competition. Fellow Korean manufacturer LG said on Monday that its display unit is ready to release a flexible OLED panel.


The Samsung Galaxy Round will be available tomorrow in brown only, and more colors should follow at a later date. It will be priced at around $950-$1000, which is going to force it to stay niche for a long time.


 


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