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Can A Mobile App Benefit Your Business?


Mobile apps are becoming popular in different industries. From banks and e-commerce businesses to healthcare and food delivery, there's no industry where mobile apps haven't proved their worth and marketing value. They've established themselves critical for more effective and efficient communication with customers.


However, before considering app development for your business, it's wise to review first what you aspire and need to achieve from the best possible mobile app fit for your unique requirements. A great way to approach this is by understanding the many perks of a mobile app.
Below are the different ways a mobile app can benefit your business:


1. Increased Recognition Helps Build Customer Loyalty

When it comes to marketing a business, building customer loyalty is a tricky and crucial aspect. Business apps can smoothen this road by developing a connection between the brand and the customer through constant notifications and reminders.
Such reminders establish awareness about the products and services offered and encourage customers to make a purchase. Moreover, it also boosts brand recognition. Therefore, when app-users require a service or product offered by the business, the customers will choose the app over its competitors.


2. Help You Build A Stronger Brand

One of the things mobile apps can offer to customers is communication with and awareness of your brand. Through your target market's regular interaction, you're fostering trust.


The more the audience trusts you, the more likely they'll listen to sales pitches and commit to your brand. With a mobile app, you'll show your customers why they must trust you by showing what your brands stand for.


In the same manner as distributing calendars, fridge magnets, and some random memorabilia with your business logo on it has served in the past both as assistance and advertisement, a mobile app strengthen and revolutionize your business and educate all your customers. Therefore, if you want to build a better and much stronger brand, the use of a mobile app is a smart solution.


3. Give More Value To Customers

One of the best ways mobile apps can benefit your business is that it helps you give more value to your customers. You can do it by creating a loyalty program within the app. It works by giving your customer more points as they transact with your business. Such points can be used for deals on the products they want.

You can also use your mobile app to digitize your business process by making data available instantly. Once your customers continue to get points in real-time, they'll be more enticed and impressed to follow up on their purchases.


4. Maximize Your Business ROI

Undoubtedly, mobile apps are the best communication channels because they eliminate the barrier between business and customer. It also improves customer engagement and strengthens the customer relationship.


Once your brand's level of customer satisfaction has increased, your ROI will grow automatically. The more pleased and interested your customers are, the higher the consumer demand will be. So, since most people shop online using their mobile devices, there's no reason why you should not get a mobile app for your business. It may be an extra expense, but it's worth it if you want to boost your sales growth in the coming years.


5. Drive High Engagement Level

To achieve a high customer engagement level, you have to reach out to your customers first. One of the perks of using mobile apps for business is that it offers an affordable reach. Connecting to your existing and potential customers was once a pricey affair like ads on the newspapers or on the TV.


The key is to get as much closer as possible to your prospective and current clients with a mobile app and give them a place to engage with your brands meaningfully. Using a mobile app for your business would mean the following:

  • Providing a place for your customers to connect through comments and reviews
  • Enabling customers to assign their Favorites for products they want
  • Providing in-app messaging services
  • Simple social media login and interaction
  • Offering support services with some instant messaging options
  • Enabling payment options for the in-app purchases
  • Seamless usability with fast options to push for the transaction
  • Ensuring high visibility to current and potential customers


6. Improve Brand Visibility

With the use of a mobile app, your brand visibility will increase. Think of it as something like a billboard on digital platforms. Aside from that, you can cross-promote the app online for broader visibility and reach. The good thing about it is that making your app available on the app stores can broaden your brand reach without paying for an additional cost.


Since the mobile app is used by almost all people worldwide, word of mouth marketing may do its share in spreading the word about your business or the app. That's why a mobile app is no doubt beneficial to any business out there.
Boost Your Customer Base


Improve Brand Visibility


Once you decide to build a mobile app for your business and launch it, the initial subscribers are basically the first wave of customers to come your way aside from your regular customers. If you want to build your customer base further, your customers can be your brand ambassadors.


For example, a positive experience with mobile apps and pushing them to share their social media experience might mean extra mileage for your referrals.


Social media users are another wave of subscribers who can be your loyal customers once you plug the mobile app on particular social platforms. For instance, if you'll post updates about your new mobile app on your business social media page, synergy is amplified. With this, your business will reach a bigger and broader audience digitally.



All in all, a mobile app can make your business stand out and stay ahead of the competition. It gives an impression that your business is willing to adapt whenever necessary, including the technologies that can make your consumers' lives easier. Besides, consumers and businesses alike only want convenience and comfort.


Other than that, making your business available round-the-clock will surely improve your business. It'll be a competitive advantage that's sustainable in the long run. It's also where you like to invest your financial resources because technological investments can give your business the leverage it requires.

How To Trade Bitcoins


Bitcoin is a peer-to-peer digital payment system, and it is used by many businesses and merchants from all around the globe. Some people are also considering it as a method of investment. The bitcoin transactions are managed by a network known as the blockchain. It is similar to the ledger book that helps to track all bitcoin transactions. These transactions provide a high level of transparency, which makes them secure. You need to know more about bitcoin transactions to enhance your knowledge.


The process of authenticating the bitcoin transactions is known as mining. When you consider the option of bitcoin mining, it helps you generate new bitcoins that you can use for the purpose of trading or investing. Many people are interested in trading and investing in bitcoins to earn higher profits. You can also opt for bitcoin trading or investing and get a chance to become a millionaire. You must understand the basics of bitcoin trading or invest in getting started. In this way, you can easily make money with bitcoins.


Before going to trade bitcoins, you should keep some essential things in mind. To know the methods of trading bitcoin and the types of trading strategies, you should keep reading this post.


Ways of trading bitcoin

Trading bitcoins can help you to earn a good amount of money within a short time. You can trade bitcoins in many ways, and you need to check them out. Usually, bitcoin trading is categorized into two different parts. To know these methods in detail, you should read the points mentioned below.

  • Buying bitcoin on a bitcoin exchange

The first method is buying bitcoins on an exchange and sells them later to earn profits. As you know, there are many bitcoin exchanges available, and you can pick any of them to start buying bitcoins. When you buy bitcoins on an exchange, you need to be aware of scammers and hackers. Theft from bitcoin exchange is a common practice, and that's why you need to be a little more cautious. In exchange, you can buy and sell bitcoins to earn profits.

  • Bitcoin CFDs

The other method is all about speculating the price movements, and you don't need to own the bitcoins for it. You should open a CFD trading account in order to earn profits only by speculating the price movements of bitcoin. Most traders are using this method in order to offset their losses. You can also consider this option and get an opportunity to earn profits with the same.


After knowing the above-mentioned methods, you can pick the one that suits best to your strategy or plan.


Bitcoin trading strategies

To make the best out of your bitcoin trading plan, you should pay proper attention to numerous aspects. There are many bitcoin trading strategies that you can use as per your goals. First of all, you need to determine your goals, and then you can choose the right strategy accordingly. With the help of the, you can trade bitcoins and get a chance to earn profits. Some of the bitcoin trading strategies that you can adopt are listed below -

  • Day trading - Day trading is one of the most common bitcoin trading strategies used by many traders. When you buy and sell bitcoins on the same day, it is known as day trading. To make short-term profits, you should consider the option of day trading.
  • Swing-trading bitcoin - When you buy and sell bitcoins based on the market movements, it is known as swing-trading. By adopting a swing trading strategy, you can earn more profits as compared to day trading.
  • Scalping Bitcoin - Scalping is also considered the most popular bitcoin trading strategy that you can use to earn profits. Scalping trading is a lower risk strategy, and you can adopt the same to earn profits.

You must understand these different bitcoin trading strategies before choosing the one to get started.


Wrapping up

Bitcoin trading is more profitable as compared to bitcoin investing, and you should keep this thing in mind. By trading bitcoins perfectly, you can earn huge profits and enjoy many other amazing benefits. Most people are opting for bitcoin trading because it is easy to buy and sell bitcoins.

20 December, 2020 Business

Know more about Bitcoin


In a first, a group of people called Satoshi Nakamoto(which is a pseudonym) created the first successful cryptocurrency, bitcoin, in 2009. It is a type of digital currency that uses a decentralized peer-to-peer technology, thereby facilitating payments over the web. In layman's terms, Bitcoin is like an online version of cash money. Also, since it's digital, it cannot be printed, and the amount of bitcoin is not vast; it is limited.


According to the market capitalization and data stored on bitcoin's blockchain network, it is the largest cryptocurrency in the market at the moment. The most aspect of this cryptocurrency is that the design of it is public, which implies that no particular individual owns or controls its transactions. Thus, the transactions are extremely transparent as each and every record of the transaction is in blockchain, allowing users to control their finance. Blockchain is a vastly distributed public ledger.


Thus, everyone can take part, making it open source. Bitcoin has various unique characteristics that any existing payment facilities offer. The three important features it offers are as follows:

  1. Universal Payments
  2. Cheap Processing Fees
  3. Swift peer-to-peer Transactions

Let us now dig deeper into the history of bitcoin.



Satoshi Nakamoto registered "" as the domain name on 18th August 2008. Today, the identity of the person who registered this domain is "Guard Protected," meaning not in the public interest.


On 31st October 2008, Satoshi Nakamoto made an announcement on The Cryptography Mailing list at regarding bitcoin. Satoshi said they were in the process of making an electronic payment system that was 100% peer-to-peer without the involvement of any third party. Thus, the whitepaper that is Bitcoin: A Peer-to-Peer Electronic Cash System has the principle functioning of the current operation of the famous crypto.


"Genesis Block" was the first bitcoin block that was mined on 3rd January of 2009. It was also said as "block 0". Right after five days of block 0, the first Bitcoin software was announced on The Cryptography Mailing list. On the next day, 9th January 2009, Block 1 was mined, and bitcoin mining commenced ardently.


How Bitcoin works?

Every bitcoin is a collection of nodes which is stored in a "digital wallet." In layman's terms, it is a computer file. These files can be transferred from one user to another via the wallet. To prevent users from making copies of these files and transferring them again, blockchain is used. Blockchain stores the details of every transaction that you make through any website with this login page.


There are three ways to get bitcoins:

  1. One can buy Bitcoins using fiat currency.
  2. One can accept payment in terms of bitcoin.
  3. One can create using a computer, preferably a powerful one.

The process of releasing bitcoins into the open-source for circulation is known as "Bitcoin Mining." After solving complex mathematical problems to verify transaction blocks, these blocks are added to the blockchain. People solving these algorithms are called miners. Miners are rewarded with 6.25 Bitcoin for every block as of November 2020.


Benefits of Bitcoins:

Let us list a few of the benefits that bitcoin offers:

  • Discreet

The bitcoin transactions are discreet and stay confidential. Thus, until a user willingly informs about his bitcoin-based transactions, the records are never linked to his name, which is almost like traditional payment systems like cash transactions.

  • Focus on Peer-to-Peer

This solely means that a person can use the bitcoin payment system to send and receive payments without getting any approval from a third party or any other authority.

  • Autonomy of User

The users of bitcoin get more autonomy over their money than what they got in fiat currencies. They can control their finances without the involvement of any intermediary authority such as the government or bank.

  • No Banking Fees

The biggest advantage that bitcoin offers its users is that it does not charge them for the maker and taker fees while other cryptos do. This thus means that there is no requirement of maintaining a minimum account balance or paying overdraft charges.

  • Accessibility

Theoretically, bitcoin is actually available to people who do not have access to traditional banking systems or any other mode of payment. This is because the users can control the transaction via a computer or even a smartphone.


These were a few benefits that bitcoins offer. Though it does not have a legal tender, it has not stopped its popularity. Thus, it has led to the launch of many other cryptocurrencies as well.

Ways to Improve Your Productivity


Earlier or later, every person starts thinking about one's own effectiveness. If you are wondering whether you are using all your potential and whether you can improve your own efficiency, here are some tips that will help you (as they have already helped many people).


1. Find a Goal for Productivity

It is impossible to improve your effectiveness without strong motivation. Without a clear understanding of why you need to be more effective, you won't get what you want. Therefore, at the start, define your goals. Investing time and effort in productivity, changing habits and schedules is a waste of resources if you do everything without deep motivation.


2. Define Your Biological Prime Time

Energy is the fuel that keeps you productive. Therefore, all essential tasks need to be performed during peak activity, i.e., the so-called biological prime time. To determine it, watch how your performance changes throughout the day. The times when you feel most focused and energetic are your prime time.


3. Focus on Important Things

Pareto's law says: 20% of the efforts give 80% of the result, the remaining 80% of the endeavors are only 20%. To increase productivity, it is crucial to identify the most valuable tasks and devote maximum time, energy, and attention to them.


How to do this? In the morning, define three top goals that you would like to achieve by the evening and the three most important tasks for the week. At the very beginning, it can be complicated. Thus, define which of the assignments can be entrusted to paytowriteessays services while you learn to increase your own effectiveness.


To remind yourself of tasks, set two alarms every day: when they go off, check if you are on time to achieve your goals. Every night and at the end of the week, review what you did and how realistic your goals were.


4. Control Procrastination

When the limbic system of the brain defeats the prefrontal cortex, which is responsible for logical thinking, we decide to put things off. How to control it:

  • Make a list of procrastination tasks. While you postpone major assignments, take on smaller ones like writing and sending letters or making schedules. Thus, you can procrastinate productively and take advantage of the distraction from current affairs.
  • Predict the list of losses. Write down the tasks that you tend to postpone and imagine the consequences and cost of your procrastination.
  • Just start. Set a timer for 15 minutes and get started. If you feel like you can continue, don't stop. Fear of a task takes more energy and time than the assignment itself.

5. Forget About Multitasking

It is proven that the brain can't fully concentrate on multiple tasks at once. One way to be more productive is to single-task. Focus on a specific object and direct all your energy to it.


6. Work Less

Don't be surprised. Everyone can learn how to reduce the time spent on daily tasks. To do this, you can try to set artificial hourly limits. For example, if an assignment takes 4 hours, set a timer that will go off after 2 hours. This will create an atmosphere of urgency and motivation to put more energy into work.


7. Structure Your Life

To control your plans, ideas, and projects, divide them into seven main categories:

  • mind,
  • body,
  • emotions,
  • career,
  • finance,
  • relationship,
  • entertainment.

At the beginning of the week, make a detailed outline of the responsibilities and tasks for each category. Upon completion, evaluate achievements to make changes to the overall course.


Don't Overdo It!

When making decisions now, be sure to think about your future self not to be overloaded with responsibilities. Take progressive steps, work with awareness, don't waste energy, and don't be too hard on yourself. This will keep you motivated and effective.

The takeaway apps who’ll be competing for our attention in 2021


It's one of the most anticipated share sales of 2020. DoorDash, the food app whose business has almost quadrupled during the Covid-19 pandemic, announced its plan to go public in November, after it was valued at $16bn by Crunchbase in the summer.


The move signals a rising trend in food delivery apps, and it's not just DoorDash who are vying for our service. Here are the main movers and shakers in on the delivery scene as we move towards 2021.



GrubHub is one of the old timers, having been around since 2004. It's expanded its service significantly over the last decade and a half, operating in over a thousand cities worldwide and connecting customers to more than 50,000 restaurants.


Ordering is super easy; you just enter your location and meal type to get a list of relevant options. There's now also contact-free delivery, so the driver can leave the meal at an agreed place for the client to pick up.


The app's free, but you do have to pay a delivery fee and make a minimum order. However, you can get unlimited deliveries for free by paying $10 a month, which might prove useful for the big takeaway fans out there!



Postmates has been around for a while, being one of the original models for on-demand food. Initially, it offered the unusual option of stopping off at a local grocery store on its delivery route, just in case you'd like a special side order with your meal.


Just in time for 2021, however, the service has embraced tiered services. Its ‘Unlimited' option, for example, works like many online agents these days that provide tailored services, from lottery agents who suggest the best draws for you, to sites like Skyscanner who search for the best flight deals. Postmates Unlimited, in exchange for $9.99 per month, finds the best offers and discounts for its members, as well as removing all delivery fees: something that could be useful for regular users.



Chowbus is one of the best value-for-money services out there, with free delivery on most orders and a great bundle option that lets you order food from multiple restaurants at the same time - great for those who can't agree on a place.


Its focus is on Asian food and it links small local eateries with a huge customer base, opening up a variety of authentic flavours and styles to many more people than previously. Its specialization has allowed Chowbus to stand out from its competitors, who tend to encompass many food types, and the company recently secured $33 million in funding from investors. Such news means the Chowbus still has many miles left in the tank just yet!



Fresh food is rightly promoted as a key part of a healthy diet by doctors and scientists, so an app that brings only nutritious healthy ingredients to our doorsteps must be good news.


Freshly aims to do that by offering a delivery service that provides several freshly prepared meals per week, meaning customers too busy to spend time doing it themselves can still eat healthily. Some people might be put off by the price, which starts at $11.50 per meal for four meals a week, but you can also earn discounts on bigger orders that work out as good value for large families.


Customers also have the option of opting out for certain meals, so it's not like you're tied into huge commitment: for those willing to spend a few bucks towards having a balanced diet, this is a solid shout.



GoPuff prides itself on its cheap, 24/7 service that does exactly what it says it will do - bring delicious food directly to you in minutes.


The company's Instagram page is extremely popular, showcasing the huge range of dishes it delivers, including snacks, ice cream and even baby food.


Its latest round of investment led to a $3.9 billion valuation, which puts it firmly among the big players, and its diverse product selection and quick delivery is likely to see it take huge strides in 2021.


Uber Eats

Uber's delivery arm has endured a tough ride in recent months, much like its parent company, after allegations of high commission charges on deliveries.


While it's true that delivery charges vary according to distance, the app still provides one of the best selections of restaurants out there. Customers can also use Uber's real-time tracking service to keep tabs on their order, and contactless delivery is also an option.


Despite the controversy, Uber Eats remains the market leader, and its effective business plan means that it will probably stay that way over the next few years.


The Covid pandemic has had a big impact on the restaurant industry, so many people are turning to food apps to find and support the best local options. The above options should make that process a little easier and are some of the best choices for the quick delivery of delicious food in 2021.

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