Samsung Q4 2015 profits fall below expectations

In between October and December, Samsung has officially turned up a profit of roughly $5.1 billion USD or 6.1 trillion Korean won. This is actually an improvement over previous year's 5.3 trillion won. In spite of the significant 15 percent increase, it fell short of an estimated 6.6 trillion won. What is disappointing from Samsung's point of view is the fact that the difference between their previous year's quarterly profit (52.7 trillion won) and 2015's quarterly profit (53 trillion won) is almost negligible.

When Samsung publishes a more detailed report on their sales later this month, we will be able to analyze the performances of its multiple business divisions more accurately. Most business analysts are however, quite sure that the Korean MNC has taken a hit in their smartphone department. Multiple Chinese mobile phone manufacturers have entered the industry in the last few years and thanks to their extremely aggressive pricing, the budget to midrange section of the phone industry has changed a lot. It is worth mentioning that a deprived global economy is also to be blamed for an unimpressive rise in sales.

According to Samsung's CEO Kwon Oh Hyun, the company is going to have quite a tough year in 2016 as the competition is about to reach new levels of heat. In fact, competition is not going to stay confined to their smartphone business alone as television sets and memory chips are fair game as well now. As the electronics giant focussed on Samsung Pay at the CES this year, we will just have to wait and see how Samsung's new strategy to concentrate on software more than hardware pans out at the end of the year in terms of sales.

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