Google to spend $16.6 million on Promoting Android One in India

Google announced Android One last month, it also announced that the program will provide ultra-affordable smartphones to customer emerging markets as an initiative to get more Android users. India is the first country where Android One handsets will be released. According to The Economic Times, Android One smartphones should be available starting October this year, when Android and Chrome chief Sundar Pichai will visit India.

Reportedly, Google is planning to spend at least Rs 100 crore which is About $16.6 million US dollars to help its partners advertise and sell Android One devices. This would be the first time when Google directly spends money to advertise Android phones - of course, we're not including the Nexus series here.

As Google already announced, one of the first Android One handsets will be made by Micromax. The smartphone's features include a 4.5-inch display, dual SIM capabilities, expandable memory, and a MediaTek processor, while its price could be lower than $100. Subsidized cell plans may also be included.

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