HTC will NOT include Beats headphones with its devices boxes

7 April, 2012 HTC

HTC Beats Audio


Planning to buy an HTC smartphone ? Do Not expect HTC to pack a Beats headphones or earbuds with the Evo 4G LTE, One Series or any of its smartphones for the time being.


HTC with Beats



HTC is shelving the idea. One lesson the company learned from last year Sensation XL and the Rezound, that customers do not really choose smartphones based on the headphones even headphones with a brand as recognizable as Beats.



"An accessory like the headphone doesn't factor in when someone is buying a smartphone. If they want a Beats headphone, they'll buy it directly." Martin Fichter, HTC Product executive



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