How Your Gaming App Can Begin Making Money

30 June, 2022 Gaming

How Your Gaming App Can Begin Making Money


So, you are a young and ambitious student developer. You've got plenty of great game ideas and maybe even have already launched your own product. What's next? The most logical step after implementing your ideas to life is to seek ways for monetizing them.


As a student developer, you might lack experience and business acumen yet. You may have no idea how to market and sell your game. But, the good news is that there are plenty of different monetization methods, so, each of you should be able to find something that suits your needs and situation.


Of course, it will take time and effort to promote your product and start making money with it. So, the first tip we have for busy student developers is to encounter professional support.


We all know that students' schedules are packed and they rarely have time for other things. So, if you want to ensure success, hire who will save you more time and help ensure that your academic performance won't drop while you put 100% of the focus on your monetization strategy. Once you do this, go ahead and start making money with your app. Below, you will learn about the most efficient ways to do this!





Probably the easiest way to monetize any app, including a game, is to make it initially paid. If you go to app stores of different operating systems, you will find many applications that are paid to download. So, this is one of the opportunities that you can use.


However, there are a few things you have to consider before making your app paid. First of all, you must keep in mind the platform for which it is meant. According to stats, in 2022, the share of paid apps on Android is only 3.3%. This is almost twice lower compared to iOS (6.1%). In general, Android users are less likely to buy apps than iOS users. Sol, if your game was designed for Android, making it paid might not be the wisest monetization strategy.


There is also one more thing to keep in mind before trying this method. As a student developer, chances are that you haven't earned fame and reputation in the industry yet. This can make it rather hard to sell your app. In this case, you might need strong marketing to get your game noticed and this might require certain investments.


In-App Purchase

If making your app paid doesn't seem like such a good idea, there is another way to make money with your game that basically implies keeping the game paid but offering in-app purchases.


This is a very common practice among developers. And there are some weighty reasons for that. According to stats, paid downloads account for 37.8% of all mobile app earnings, whereas in-app purchases account for 48.2%. As you can see from these numbers, offering users paid perks inside your game can be very beneficial.


What kind of things can you sell? It can be pretty much anything that improves gameplay and offers better experiences to your users. For example, some of the most common types of in-game purchases include extra health, lives, weapons, coins, new characters, skins, etc.



Speaking of the most common monetization techniques used by developers it is impossible not to mention the subscription method. This option is very straightforward. The idea is to offer users an enhanced experience or additional features in exchange for purchasing a subscription. Also, a common tactic is to offer users to test your product for free and only then offer a subscription.


How well does this tactic work? In fact, it has been proven to be very effective. According to industry reports, subscription-based apps can make 50% more money per user than those apps that offer inner purchases.


However, there is one thing to keep in mind. If you want users to buy a subscription and keep it, you have to ensure that your app is updating and improving regularly. Otherwise, it will soon become uninteresting and irrelevant to your users and they will cancel their subscriptions.





In-app advertisement is, without a doubt, one of the easiest and, thus, most popular ways to make money. Developers of all levels and across all industries are using this trick to monetize their products. And you can do the same. But, there is a catch.


If you have ever played mobile games or used different apps (we bet you did), you should know how annoying it can be to see endless advertisements and pop-ups. Therefore, if you plan to use this tactic, you should be very thoughtful about every tiny detail. You have to ensure that you display the right ads at the right time. Also, you have to ensure that it won't interfere with a user's experience too much. If you don't take care of these things, your ads might turn out not very effective.


Unity Ads

As a developer, you might be already familiar with the Unity Engine. In case you don't know what it is, it is one of the game developers' most beloved engines. And, as you can easily guess, Unity Ads is a part of the Unity Engine. And it is another way to make money with your app.


So, what is it all about? Unity Ads is a solution that turns games into a real business. Basically, the platform displays paid ads in your app and you get paid for the traffic and impressions your users create. The best part of it is that it is very intuitive. So, if you are looking for a simple monetization opportunity, that might be it.


The Bottom Line

When you create something unique and exciting, it is natural to want it to generate revenue. After reading this article, you know about some of the most popular ways to make money with your gaming apps. Now, feel free to experiment and try different options until you find something that works best for you!


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