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IDC: Samsung continues to be the market leader in smartphone space in Q4 and 2015

30 January, 2016 Samsung



Samsung bagged the highest market share in the smartphone space by acquiring 21.4% worldwide last quarter, up by 1.4% from last year, as per recent data released by market research company IDC.


The South Korean giant sold 85.6 million smartphones in the last quarter of 2015, which is 10 million more than the number released last year in the same quarter. But Apple has managed to stick to the second spot by selling 74.8 million iPhones last quarter and acquiring 18.7% market share. Huawei, Lenovo, and Xiaomi entered the league of top five makers with 8.1%, 5.1%, and 4.6% share, respectively.



In 2015, there was no overall change in the market share with Samsung retaining the top spot by shipping 325 million smartphones and Apple, Huawei, Lenovo, Xiaomi following to suite by shipping 231.5, 106.6, 74.0, and 70.8 million devices, respectively.


Among the top five manufacturers the Chinese firm Huawei achieved the highest year-on-year growth. "Usually the conversation in the smartphone market revolves around Samsung and Apple, but Huawei's strong showing for both the quarter and the year speak to how much it has grown as an international brand," stated Melissa Chau, who is a Senior Research Manager of IDC's Worldwide Quarterly Mobile Phone Tracker. "While there is a lot of uncertainty around the economic slowdown in China, Huawei is one of the few brands from China that has successfully diversified worldwide, with almost half of its shipments going outside of China. Huawei is poised to be in a good position to hold onto a strong number 3 over the next year." In comparison to the total smartphones shipped worldwide, in 2015 10.1% increment was reported leading to shipment of 1.4 billion devices.


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