LG introduces a unique name and design for its upcoming smartphone

LG recently announced a new smartphone called LG velvet that is unlikely with the company releasing its devices with alphanumeric names. According to the company, they decided to use it in favor of familiar and expressive names that will help the consumer capture the essence of the device best suited for his or her personality. LG has released flagship phones over the past of couple years with names like G7, V40, the G8, the V50, the G8X, or the V60. The company appears to change a few things for an upcoming device and a completely new design language. LG describes this design language as a node to the natural world with a visual factor that differs from the industry trend.

The device will have a raindrop camera device with smaller lenses and an LED flash below the primary camera, a departure from the current trend among smartphones to have big camera bumps. LG is using a new 3D Arc Design with curves on the front and back of the phone, though it's not quite clear how or whether that would be different. Companies like Samsung and Xiaomi have also made similar claims before and raised expectations of the consumers before the launch of the phone that proved to be the wrong marketing strategy later on.

As per the Korean news portal, LG will be launching its new phone on May 15 with a brand new design. The phone use Qualcomm's mid-range smartphone 765 with integrated network support for 5G and target a more affordable price tag. Unlike the bulky camera bumps that usually appear on the back of the smartphone, the LG velvet features a series of descending lenses, which take less space. The three lenses start in the upper left corner of the LG velvet and descend by size - an effect that LG describes as a natural representation of evoking falling raindrops.