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Motorola may come back with a foldable smartphone

30 April, 2019 Moto

moto razr

 

The foldable smartphone seems to be the new attraction for consumers. After Samsung, Huwaei, and Apple, Motorola is also ready to test the waters. Samsung's recent disastrous pre-launch effort has drawn a serious shadow over the future of the foldable smartphone. While there are many people who suggest that foldable display technology is a new one and it is going to have its ups and downs. Regardless of what happened with Samsung foldable, consumers are still hopeful for the future of foldable devices.


Motorola Razr is a foldable smartphone expected to launch around August. We haven't heard about the company for years, but still, we have good memories of its amazing designs and sleek looking smartphones. After Samsung has postponed its foldable device release for unstated time, maybe the Motorola Razr would be the first commercially available smartphone in the market.


Moto has genuinely struggled to get a solid base in the really fast emerging smartphone era, losing its dominance to Apple and Samsung over the years. But as we all may think, this new foldable device could make or Moto reputation. When they released the original Razr back in 2005, it completely wins over the market with its unique design and aggressive marketing campaign to push the device to as many people as possible. The strategy worked, making it one of the most popular smartphones ever produced.


However, the dominance was short lived. Apple released the iPhone in 2007, followed by the HTC G1 - the first smartphone to run Google's Android operating system. Soon after its release, people turned to iPhone as Razr wasn't just smartphone. Motorola tried to shift consumer's attention to its Droid Razr but it wasn't iPhone nor it had the appeal of the original Razr. Moto lost its shares to Samsung and LG and was eventually bought by Google in 2012 for around $12.5 billion. Google sold Motorola to China-based technology firm Lenovo for around $3 billion in 2016.

 


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