PSY star of Gangnam Style is promoting the Samsung Galaxy Note II

Samsung brought in a special musical guest to kick off the arrival of its Galaxy Note II phablet in Canada. It was the Korean pop sensation PSY went all "Gangnam Style" on the crowd.

Lately, it seems like just about every other day that PSY is called upon to launch a product. I can only imagine the frequent flyer miles he's racking up.

But Samsung isn't just trying to ride on the coattails of PSY's viral fame. The company said in a press release that the reason it chose PSY for the launch is because he like the Galaxy Note II, it's professional by day, fun by night.