Samsung is the No.1 Top Brand in Asia for 2012, Apple is No.2

Campaign Asia-Pacific outed on Thursday 5th,July the new rankings in the results of its 2012 Asia's Top Brands report, which was co-produced with Nielsen. Samsung is Now the No.1 Top brand in Asia for the year 2012, Apple came in 2nd place. Here is the Offiical Press Release Statement :

"Samsung's sweep of the top spot can be attributed to the brand's dedication to product innovation within a wide range of consumer electronics," said Jolene Otremba, a reports editor for the magazine. "The brand's focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost."

The survey results reflect the shift in brand value that smartphones and tablets have brought to Asia. Sony placed at the top of the list last year, but it slipped to No.3 after being passed by both Samsung and Apple. Sony replaced its CEO earlier this year and has announced a restructuring intended to bring the company back to profitability.