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Samsung loses out to Apple in Q4 2016 global sales numbers and market share

2 February, 2017 Samsung Vs. Apple


Apple has finally managed to beat Samsung in the global smartphone market for the first time in quite a few years. A report published by Strategy Analytics clearly shows that in the fourth quarter of 2016, Apple captured 17.8% of the market share, while Samsung had to remain content with 17.7%. This difference of 0.1% may not seem like much of a difference, but it does confirm that Apple outsold Samsung, even if it was for just one quarter of 2016.


As one can guess, the defeat was largely a result of the Note 7's failure. Once you consider the fact that Samsung did not have a major flagship in the playing field during the holiday season when every other major competitor had put in one, the 5% dip in sales starts to make more sense. Apple shipped 78.3 million units around the world during the last quarter and broke a barrage of sales records with the latest iPhone 7 and iPhone 7 Plus. Samsung on the other hand, sold 77.5 million smartphones in Q4 2016, which isn't really that bad, once you consider their unfortunate situation.


In a year to year comparison, Apple lost market share in 2016. Whereas the company enjoyed 16.1% share of the global smartphone market in 2015, it dipped to 14.5% in 2016. In spite of enjoying record breaking sales numbers with the iPhone 7 series, Q4 2016 brought only 17.8% of the market share to Apple, while Q4 2015 had brought them 18.6%. Samsung on the other hand, lost more significant portions of the market share both in a year-to-year comparison, as well as in a quarter-to-quarter comparison. Check out the screenshot to understand what we are talking about.


Saikat Kar (tech-enthusiast)

 


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