The truth of the matter is, men have spent more money on consumer electronics in the past and, as a result, women have unfortunately been left with ads targeted towards men or pink versions of everything. But no more.

According to a study out of the CEA, the same folks that brought you that over-sized week of madness called CES, more and more women are showing an interest in consumer electronics than they were in the past.

Specifically, eight in ten women expressed an interest in gadgets, up 10 percentage points from the same time in 2007. Of those women, 41 percent said they were "very interested" in consumer electronics. But it gets more interesting than that.

And perhaps the most important thing we can take away from this study comes out of the mouth of CEA manager of strategic research Jessica Boothe:

"Forget pink. Women don't want to be catered to with ultra-feminine looking products; they simply prefer lightweight devices that can fit smaller hands and smaller body frames. Women play many roles, like mother, spouse and career women, and CE products that can perform many functions are a necessity."