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mobile-marketing-importance


Over the past 2 decades, mobile phones have evolved dramatically. Once a luxury, now, the mobile phones are considered a basic tool. The global presence of mobile phones has increased drastically over the years. Be it for communication or to just unwind by playing games like candy crush or a casino game, every other person today possesses a mobile phone. When the global presence of mobiles is so rich, for what possible reason people won't use this network for their commercial gains?


Mobile phones, mobile marketing


Small size integrated with the latest technology has made mobile phones so handy that laptops seem to be an unnecessary burden to people today. Ask for anything, and mobile has a solution for it. From managing your busy schedule to doing fun things like playing games at online sites like Best live blackjack; mobiles have put everything on your fingertips. Then why would anyone take the pain of carrying extra kilos?


It has become something that businesses crave for, a tool to connect to maximum available population. Businesses use it in plethora ways to sell their respective products by flashing irresistible/tempting advertisements on mobiles. Ease of communication through mobiles has made it possible for a person to market and sell his product to another person staying a thousand miles away. The emergence of mobile phones has truly changed the way business works.


Mobile phones have all the answers to your advertisement needs

 

From text messages to voice calls, from Emails to app pop-ups, from YouTube ads to news feed tags; today a person views at least 20 advertisements daily. Mobile marketing has become an indispensable part of the business. From a pizza maker to a game provider, no business is leaving any stone unturned to reach out to people through mobiles. Everyone is hunting for new ways to use this network to increase his sale. Today, even physical stores use mobile marketing by notifying people about the latest offers available in their stores. Look for anything and you will get a hundred people selling it.


Mobile marketing is indubitably important today. Mobile network mixed with amazing graphics makes advertisements so tempting that most people tend to buy the product that is flashed on their mobile. Advertisement seems more effective when done through mobiles. It has become so important that search engines like Google, Yahoo are preferring search index based on mobile search ranking rather than desktop search rankings. This clearly reflects the increasing use of internet on mobile phones and why not. People today start and end their days looking at their mobiles. The mobile phone is the foremost thing you need when you get up in the morning and also the last thing you need before you go to bed.


Mobile marketing has made its place in the marketing strategy of any company. Moreover, there is no other tool that could replace mobile marketing in today's world. If a business does not consider mobile marketing, it is liable to fall. While a person investing more time in mobile marketing has more chances of rising.  


no-smartphone-$100000


We are so dependent on our smartphones these days that just a single day without one can feel quite disconcerting and extremely inconvenient, but what about a whole year? While there is little doubt about the fact that it would be very, very hard as long as you are still living within civilization, Vitaminwater (Coca Cola subsidiary) will give you a total of $100,000 for your inconveniences, provided you can complete the challenge without cheating! How will they know if the contestant cheated? Well, the contestant will have to take a polygraph test at the end of it to prove that they are indeed telling the truth about their technological abstinence!


vitamin-water-no-smartphone-contest


In order to enter the contest, you will have to post on Instagram or Twitter about what you would do if you couldn't scroll or swipe for a whole year. The answer will have to be the most creative and entertaining to win of course. Also, don't forget to include the hashtags, #nophoneforayear and #contest. Just in case you are serious about entering this contest by Vitaminwater, here are a few other points that you would need to know in advance.


·        There is a $10,000 prize if you can last for even six months


·        The use of the internet via laptops, desktops and smart speakers will still be allowed


·        A feature phone will be given to the contestant to allow basic communication via calls and SMS



Saikat Kar


mobile-apps


Source: Mobile apps via Facebook 


Mobile apps shot to popularity at an impressive rate during the early smartphone years around 2008, and it seemed that they would be around forever. Suddenly, users were able to click on the game or feature they wanted to use and have it instantly open and be ready in a matter of seconds. Apps were perfectly geared to the smaller mobile screen and were the ideal answer to the problem of having to painstakingly trying to view websites designed for desktop on the smaller screen.


Many businesses that didn't quickly get in on the app craze faded away, and those which did, flourished. But ten years on from the dramatic rise of apps, they could soon be about to decline. The advent of HTML5 means that apps aren't as essential as they once were, and they could easily become obsolete in the near future.


Record Low Number of Apps in App Store in 2017


Ever since the introduction of mobile apps and the opening of Apple's App Store in July 2008, the platform had never seen a decline in the number of apps available to consumers. That was until 2017, when Apple reported a drop in the number of apps available for the first time in the history of the marketplace. During 2017, the store shrank from 2.2 million apps at the start to 2.1 million by the end of the year. This doesn't sound like a considerable difference, but the fact that the platform had been growing each year up to that point makes it seem more relevant - and it is.


Granted, some of this decline is down to Apple deciding to scrap old apps which are no longer compatible with newer iPhones. But there are other factors in play. The internet has progressed at an astounding rate over the last ten years, and the web now a lot more advanced than it was when apps were first introduced. Businesses are now looking towards using other technology in their web design, along with progressive web apps. Native mobile apps as we know them now may no longer be as useful or essential as they once were. As seamlessly as apps first became an integral part of people's lives, they could soon disappear as swiftly.


Why are Apps on the Decline?



The main reason that apps could be on the decline is the emergence of HTML5, which is arguably the most efficient way of structuring and presenting content since the advent of the internet. With past versions of HTML, businesses needed to create completely different websites for desktop and mobile, while users of both also needed to install plugins for viewing certain content. This is why apps were used, because they made all this possible on mobile.


With HTML5, however, there are seamless transitions for websites between different platforms. Opening a company's website from a mobile or desktop screen provides the same, smooth experience. Because of this, businesses are realising that there is less of a need to create separate apps for mobile customers now. Because HTML5 is fairly new, some companies are choosing to continue running apps while also updating their websites with the new markup language. Amazon, LinkedIn and Box.net have already flocked to HTML5, while still offering apps for certain services. On the other hand, sites like The Guardian have kept their mobile apps, but also updated the website with HTML5 to allow mobile users to access it that way. For many, third-party mobile apps pose a problem, if they're using a company-owned phone, which is why companies like Wink Bingo are using browser-based mobile apps to circumvent this issue. Apps are likely to continue to exist while the transition is completed, but after that, there might not be much need for them in the way we know now. Instead, there is likely to be a move towards a newer, sleeker kind of app known as the progressive web app.


Is the Future Bleak for Apps? What do the Experts Say?



The emergence of HTML5 does make it seem like the future is bleak for apps, as a lot of the things that made them so popular in the first place are not unique to them anymore. Yet, it is still useful for mobile users to be able to see the various different games and services available to them on their home screens. Being able to click on the thing you want to use and have it open instantly will always be a popular method of using mobile. This is far superior to having a number of different tabs open on your mobile browser, for instance. John Watton, the marketing director at Adobe, has also insisted that good mobile apps are vital to boosting repeat visits. However, this can also be achieved with progressive web apps, which also have an icon on the mobile device's home screen.


In the US, the number of app installs since 2014 is down by 38 percent, while there has also been a 28 percent decrease in apps opened. These figures could suggest that users are less interested in apps, but also that companies are more focused on using newer methods such as HTML5. Experts believe that in the not so distant future, progressive web apps will take over the market and serve as a happy medium bridging traditional apps and websites. According to Andrew Gazdecki, the founder and CEO of Bizness Apps, progressive web apps are more efficient and functional than native apps. One of the highlights is that there is no need to sacrifice the convenience of a traditional app because all progressive web apps are available with a handy home screen icon.


Traditional mobile apps as we know them could well become obsolete in the next few years as more modern alternatives look to replace them. HTML5, along with progressive web apps, is likely to be the preferred options for businesses moving forwards over the next few years. From a consumer's point of view, the difference is unlikely to be too noticeable and the change will occur gradually.


s9-plus-vs-iphone-x


We have no doubt that iPhone and Samsung have become the biggest names in the mobile phone industry. The two mobile phones have charmed a lot of electronic device users including online casino players. But the most important thing is that everyone prefers one over the other.


Since mobile phones have become part of livelihood, the aforesaid brands have been battling to be at the summit. However, this stiff competition has been great for users and the mobile phones industry as a whole. This is because we have witnessed some great and marvellous innovations as the two giants are in pursuit of greatness.


These innovations have led us to review the brands' latest mobile phones and see which one has the edge over the other. Maybe you might need to play slots at online casinos in usa on both models to find the best one.


Mobile Phones Design

 

It's hard to differentiate the two cell phones by only looking at the technicalities. But once you take a closer look at them side by side you can promptly tell their dissimilar.


These good-looking phones are well designed with an all-glass back, and for Samsung, it's absolutely nothing new.  The glass back makes the devices to look attractive and it also contains a magnet for a fingerprint scanner. This glass back is available on both mobile phones.


Camera


With the dominance of social media platforms such as Instagram and Snapchat, both phones have gone on to craft a dual camera that encompasses 12-megapixel lenses. If the camera is a priority then you need to spot the differences between the two.


iPhone has fixed aperture main lens that performs in conditions without colour oversaturation. However, Samsung S9 has a bit of an edge when it comes to portrait capturing. The mobile phone which is compatible with online gambling produces a low-light performance that comes with the Galaxy S9. Thumbs up to its dual camera setup.


Battery Life


This is another area whereby Samsung S9 should have dominated, rather it looked like iPhone managed to match their counterpart standards. Both phones support built-in battery alongside the fast and wireless charger. An iPhone X will charge the battery to 50% in 30 minutes, whilst the Galaxy S9 will charger from 10% to 60% in an hour.


DXOMARK-best-camera-phone


Even in 2018, Apple, Samsung and Google were competing only with each other in the smartphone camera battle and the Pixel 2 was leading only by the narrowest of controversial margins. Right now though, only the Google Pixel 3 is still on the top 3 list, with the likes of the iPhone XS Max and the Note 9 not even making it anywhere onto the top 5 spot! According to the latest rankings on DXOMARK, the top three positions are held by the Huawei Mate 20 Pro (116), the Huawei P20 Pro (109) and the Google Pixel 3 (107). While these results have not been officially published on their site yet, the leaked screenshot you see above has been all but confirmed by multiple reliable sources. Just in case you are not aware, DXOMARK is basically the most reliable and trusted benchmarking source when it comes to ranking D-SLR cameras and smartphone cameras after rigorous testing in various conditions.


huawei-mate-20-pro


It is clear now that the Chinese brands are not only offering similar hardware at better price points than Samsung or Apple, but they are actually producing better hardware too! The Huawei Mate 20 Pro is so far ahead of the curve that it's almost embarrassing for the rest of the competition to be honest. Consider the fact that 


Saikat Kar

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