According to research firm International Data Corporation (IDC), in spite of Samsung's best efforts to retain its customer base in light of the Note 7 disaster, many of the customers who have returned or will return their hazardous Note 7 would likely opt for an iPhone 7/iPhone 7 Plus. However, keep in mind that this conclusion was drawn after the firm conducted the survey on a very limited number of people. Nevertheless, here is what they found in a nutshell.
The survey was conducted after four days had passed since Samsung officially killed the Note 7. The group consisted of 1082 people in total and only 24 of them were actually using a Note 7. The rest consisted of people who are using a Samsung smartphone right now (483 + 24), people who used to in the past (347) and people who had no experience in using a Samsung smartphone whatsoever.
Roughly half the Note 7 population stated that they will opt for an iPhone, while most of them stated that they will go for a refund. About 17% of the 24 people carrying a Note 7 stated their wish to stay loyal to Samsung by simply opting for another Samsung device in exchange for the Note. In our opinion, the number of people with an actual Galaxy Note 7 involved in the survey is far too low to draw any reliable conclusions. While it is true that Samsung will lose a percentage of its customer base, this survey isn't inclusive enough to be taken seriously.
Saikat Kar (tech-enthusiast)