A company called ecoATM recently conducted a survey of 1,050 Apple iPhone owners age 18 or older.
This survey revealed that most of the respondents are very loyal to their current iPhone. When asked what new feature would make them switch from their current handset to the Samsung Galaxy S6, 26% said that nothing could get them to swap their current handset for the new S6 flagship. 32% said that a lower price point for the Galaxy S6 could entice them to switch.
What would it take for an Apple iPhone owner to switch to a Samsung phone?
According to the same survey, 24% would do it if it were a free swap, and 16% would make the trade if the Samsung handset was offered to them at a lower price point. Outside of pricing, 21% would swap their iPhone for a Samsung branded smartphone based on the latter having a longer battery life. 18% would do it for a larger screen-size and 3% would make the change if they saw a celebrity using a Samsung phone. By the way, 16% of iPhone users surveyed said that they would never exchange their iPhone for another smartphone under any condition.
So what is it that prevents iPhone users from switching to a new phone?
A quarter of the respondents with an iPhone said that the fact that their friends and family have one is a reason not to switch. 21% cite the better features on the device as the reason why they stay with it, while 19% say they exclusively use Apple products.