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The latest data from Counterpoint Research shows that shipments in the Indian smartphone market for the first quarter of 2015 rose 21% year-over-year. On a sequential basis however, shipments declined 8% from the fourth quarter of 2014. Among smartphone manufacturers, Samsung remained on Top with a 27.8% share of Indian smartphone shipments in Q1. That was down 17% from the 33.3% slice of the Indian smartphone market that Sammy owned in the first quarter of 2014. However, the latest data shows a 1.5% increase on a sequential basis from the fourth quarter of 2014.
Despite shipments that are trending lower, Micromax finished behind Samsung with 15.3% of the Indian smartphone market after the first quarter. That is a decline from the 16.7% slice of the Indian smartphone pie that it owned after last year's first quarter, and the 19.5% Micromax owned after Q4 2014.
"There has been significant push by Indian government for "Make in India", and it seems like almost every of the top 10 mobile phone player has expressed their intentions toward setting up a manufacturing plant in India. However, we believe the real "Make in India" developments are still a good 12-18 months away due to the lack of component suppliers' ecosystem. Players like Samsung & Micromax which are already assembling phones in India are well positioned to take advantage of early moves to local manufacturing as compared to other players." - Counterpoint Research.
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