Today, Samsung unveiled a smart LED bulb of its own. It's called simply "Smart Bulb" and unlike most of the competition, it's utilizes Bluetooth in order to connect to smartphones and tablets.
Samsung says you can control up to 64 bulbs via the dedicated app without any additional equipment or set-up. The bulbs can be dimmed down to 10% and lasts up to 15,000 hours or 10 years if used normally. Pricing and availability are yet to be confirmed. We hope going for Bluetooth instead of Wi-Fi will allow Samsung willprice its Smart Bulb below the $32 to be cheaper than LG's Smart Lamp.