Tesco was keen to mark the launch of the Samsung Galaxy S6 with as much bang as possible and went all out sending a unit into space. Tied to a special space balloon, the smartphone is accompanied by a trio of GoPro cameras monitoring its every move.
Launched from an undisclosed location within UK's Peak District national park, the balloon soared 32.5km to the edge of space surviving 160km/h winds and temperatures as low as -57 degrees Celsius.
Watch the Live Stream below for the S6 Launch starting tomorrow at 11am UK time.
There'ss an element of competition to the whole event, and the person who tweets "DROP" and "#S6EdgeOfSpace" at the exact moment the balloon bursts will WIN a brand New Samsung Galaxy S6 Edge, in Tesco's wording. Now, apparently, a different device will need to be shipped to the lucky winner, as we don't see this one making it back to planet Earth in one piece.