The tablet market is dying out fast for Apple and Samsung

Everyone knows that the tablet market has been declining every year for the last few years and the latest report by Strategy Analytics confirms it. Two of the biggest players in the game, Samsung and Apple have lost 0.1% and 2.6% market share respectively, in a YoY comparison between Q4 2015 and Q4 2016. In fact the global tablet shipment irrespective of the brand came down by 9% in the last quarter.

According to the report, Apple had managed to ship 13.1 million iPads in the last quarter, which is a 19% decline in shipment when compared to the 16.1 million iPads it managed to ship in Q4 2015. Samsung suffered a decline of 10% in shipment as the total number of tablets the company managed to ship in Q4 2016 came down to 8.1 million, from 9 million in Q4 2015. As per the report, Samsung occupies the third place in tablet market share with 12.8%, while Apple slips to the number two spot with 20.6%, despite losing a chunk of its hold on the market. If you are wondering who the number one tablet OEM is, it's the "White Box" vendors! Apparently, people have realized that watching YouTube, streaming NetFlix and playing casual games on a tablet is possible without spending 500 dollars on an expensive device.

Saikat Kar (tech-enthusiast)