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Apple wants you to do one last thing with your iPhone

9 May, 2019 Apple

iPhone

 

Recently, Apple launched a new advertisement campaign that offers you to trade-in your old iPhone with Apple for a discount on an upgrade to the new one. Apple consider three years as a potential life of an iPhone before it is hand over to someone else to be sold as second hand handset or stored in any drawer when a new iPhone is purchased. With the latest offer, Apple is making a new shifting trend to increase the number of upgrades to new iPhone by customers by returning the handset to Apple and trade it in for a new phone.


There are a few advantages for Apple in the offer. The user will still remain in the Apple's echo system if they upgrade their handset to another iPhone. Apple's CEO Tim Cook seems to put a great emphasis on services Apple can bring to its customers. Apple is using the emotional call back by Steve Jobs "One last thing" in the advertisement as handing back to your iPhone to Apple, it is available for refurbished and "put back into the world". If the iPhone you hand over is too old or have expected life span less than one year, it will get recycled in way that "respects the planet" and not by adding more plastic pollution to the planet.


Here is what Apple's new ad says:
You've done great things with your iPhone. But at some point, you'll be ready for something new. You can easily trade it in with Apple, so it can be refurbished and put back into the world, so someone new can do their own great things with it.
But if your device is at the very end of life, materials inside will be recovered and recycled. Either way, you can continue to do what you love, while respecting the planet.

 


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