The Biggest Smartphone Company in the World isn’t that Big in China

Samsung is the global leader when it comes to smartphone sales and market share, but that doesn't mean it's the leader everywhere. Being the most populated and prospective nation in the world, China is now one of the biggest markets for smartphones in the entire world as well. In spite of seeming like the perfect match for each other, Samsung's hold over the local market in China has been reduced to a mere 3% at the end of Q2 2017; the lowest for the company in any other nation where it has a significant presence.

If you are wondering why it is so, there are two main factors at play here. Firstly, the political relationship between South Korea and China is not going very well at the moment. This has resulted in a number of customers rejecting Korea-made products In favor of products from local manufacturers like Xiaomi, Vivo, Oppo, Huawei and the like. Secondly, the competition from the local manufacturers is too steep for Samsung to match up with them under the current situation. In fact, Apple isn't doing too well in the country either as their share in the Chinese market dropped from 8.5% to 8.2% in just a year. Nevertheless, the American company is still doing a lot better than Samsung, given that their market dropped from 7% to just 3% at the end of Q2 2017 in a quarter-on-quarter comparison with 2016.

Saikat Kar (tech-enthusiast)