iPhone SE can be the best-selling smartphone of the year 2020

9 May, 2020 Apple

iPhone SE

 

iPhone SE has already established itself as a deal-breaker even before its official launch with its $399 price tag. It's not the most expensive smartphone, but it has the potential to compete with a few priciest phones in the market. On a call with thestreet.com last week, Apple CEO Tim Cook said that this year's iPhone SE, an updated version of the iPhone SE released in 2016, has had an outstanding reception so far - from two constituencies in particular.


"I have seen a strong customer response to iPhone SE, which is our most affordable iPhone. But it appears that those customers are primarily coming from wanting a smaller form factor with the latest technology or coming over from Android," Cook said. TF Securities analyst Ming-Chi Kuo wrote recently that early iPhone SE sales were "better than expected," while also cautioning that overall iPhone sales are likely to drop 20% to 25% in the current quarter. Loup Ventures' Gene Munster also raised his sales outlook for the iPhone SE in late April, forecasting that the new model will account for about 20% of all iPhone sales over the next 12 months, equivalent to 30 million units.


iPhone SE has a retina HD display, with a 4.7-inch LCD multi-touch display and IPS technology. It has a 1330x750 pixel resolution at 326 PPI. The phone is available in white, black colors with 64GB, 128GB, and 256GB storage capacity options. The device is powered by an A13 bionic chip that is the third-generation neural engine. The camera is a 12MP wide lens and can be zoomed by 5x digitally.


Apple iPhone XR was labeled as Apple's most affordable phone when it was launched back in the year 2018. It was also the best-selling smartphone of the year as well. A recent survey by Ting, which asked 3,000 people about their last smartphone upgrade, found that 22% switched to iPhone from Android, whereas only 6% made the reverse switch. Price -- not necessarily features -- is the primary motivating factor for many consumers.

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