According to Digitimes, Samsung plans to launch 7-inch, 8-inch and 10.1-inch tablets as well as a series of ultrabooks in 2013 following its success gained with sales of smartphones.
The 7-inch and 10.1-inch tablets are both set to appear in retail channels in the first half of 2013 to avoid directly competing against any Apple devices that are estimated to come out in the second half of the year. In addition to the 7-inch model with a US$149-199 price range, Samsung is also considering an 8-inch device with a price range between US$249-299 to fill the gap between its 7-inch tablet and entry-level iPad mini, which is priced at around US$329.
Samsung is estimated to have shipped 15 million tablets in 2012 and is aiming to ship 40 million units in 2013.
Samsung Electronics reportedly has revised downward its purchases of parts and components for its latest flagship model, the Galaxy S4, for the second and third quarters of 2013 due to a slowdown in demand in the end market, according to industry sources.
ETNews confirmed once again that Samsung has issued order forecasts on the lower range for this quarter, 20-25 million instead of 25 million firm, and has lowered the forecast for next quarter from 30 million units down to 20 million.
But this does not mean that Samsung is losing its competitiveness in the smartphone segment, but rather indicates an underlying structural change in the industry, where demand for entry-level to midrange smartphones is rising sharply in China and other emerging markets, and the market for high-end models is becoming saturated, said the sources.