Samsung and Apple launched new flagship smartphones in 2012 with the Samsung Galaxy S III and the Apple iPhone 5, and each smartphone is still widely regarded as "top of the line" within the larger marketplace.

According to ad network Chitika's latest traffic study, Samsung's Galaxy S3 has caught the iPhone 5 in terms of the amount of Internet traffic it generates. The findings are drawn from "tens of millions of U.S. and Canadian smartphone mobile ad impressions" this month.

Chitika said that in October 2012, Apple's latest iPhone enjoyed an 8-point lead in Web traffic share over Samsung's Galaxy. Now, it's down to one point, according to the ad network.

The charts above reflects the comparative shares of the Samsung Galaxy S3 and the Apple iPhone 5 when looking only at traffic coming from the two devices.

Source: Chitika