If you are like me, a long time Verizon Wireless customer, you will hate to see this, Verizon Wireless has announced that they will be increasing their loyal customers' grandfathered unlimited data plans $20 per month.
Verizon has already exerted some force on this band of unlimited data resistance fighters. It stopped offering unlimited data plans in 2011, so it wouldn't renew two-year contracts. These people continued on Verizon on a month-to-month basis, and they also had to pay full price for new phones.
When asked about this increased, here's the response:
"How do you put a cost on reliability?" Company Rep said. "If you charge a little more, but you're providing an excellent service, customers don't mind that. They know you get what you pay for."
We continuously evaluate the price of our plans and service, so we're increasing the price of unlimited data plans by $20 per line per month for customers no longer under contract with Verizon Wireless. At the same time, we're also offering customers currently on our unlimited data plan the added benefit of purchasing a new phone using our monthly device payment plan, instead of paying full price up-front for the device. This option is available to all unlimited data plan users once their current contract period ends.
These changes will allow Verizon to continue to maintain the highest standards of network performance for all our customers. And it's worth noting that Verizon does not manage the data connection speeds (often called throttling) for its customers - including those who have kept or plan to keep their unlimited data plans.
Most of our customers (99%) are not on unlimited data plans, and for those who are, many could save money by switching to a Verizon Plan, based on their data usage. For the small number of customers still on unlimited data plans, they will see the increase in their first monthly bill after November 15.
Verizon will not increase the price on any lines with an unlimited data plan that is currently in a two-year contract until the customer completes that contract or enters into a new contract. This increase does not affect government or corporate accounts that have unlimited data.