It is now official, the Galaxy Note 7 disaster is well and truly behind the company as the S8 and S8+ have seen an unbelievable 30% hike in pre-orders, as compared to the S7 and S7 Edge. Given that the S7 did not have any bad publicity to deal with, it wouldn't have been surprising if people were a bit more apprehensive about the S8 series this year. However, that's not the case and the S8 series is now officially the most successful launch for a smartphone that Samsung has ever experienced.

Tim Baxter, President and CEO at Samsung Electronics America, has proudly stated that the overwhelming response from customers worldwide is a result of Samsung "recommitting" itself as a innovator to bring innovations to the market. This news comes hot in the heels of another important update. Samsung will apparently be releasing a software patch very soon, which will take care of the red tinge issue, which is slowly becoming infamous; something that Samsung will probably not take very lightly.

Saikat Kar (tech-enthusiast)

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Apple's iPhone had been an unbeatable king of the smartphone industry in China till Huawei came. But after the Trump administration imposes bans on the company and the Biden administration continues the previous restriction on Huawei, its old rivals are getting the ground again.

 

Almost 92.40 million smartphones were shipped to China only in the first quarter of the year, with Vivo getting the first position with around 23% share and its sister company Oppo following behind with a 22% share of the market. Huawei got a really bad hit and could manage to get third place. Xiaomi took fourth place with 16% sales and Apple's share dive up to 30% more than it was last time and moved to fifth spot.

 

All major smartphone manufacturers experience a good rise in sales figures in China. Apple's net sales in China almost doubled year after year to $17.70 billion in three months alone. Apple's CEO Tim Cook seems to be quite happy with the sales results and issued a statement "We've been especially pleased by the customer response in China to the iPhone 12 family.". Huawei's share shrank unlike other companies and went from 41% to 16% in a year alone. "Leading vendors are racing to the top of the market, and there was an unusually high number of smartphone launches this quarter compared with Q1 2020 or even Q4 2020," said Canalys analyst Amber Liu.

 

Huawei has already sold its sister company Honor to a consortium of companies, to save it from US sanctions. Huawei has already lost the major chip and software suppliers and is now struggling to sustain itself. The company has recently launched its own version of the operating system to compensate for the ban but it still has a long way to go to deliver a royal comeback. And we have to wait and see where the events leading to the industry.

 

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