The article aims to gradually define what the confirmation of the database address is, advise examination tools and describe how to prevent problem emails from entering your list. To start with, let us define what the confirmation of e-mails means.
What is E-mails Validation?
Validating e-mails means checking the availability of addresses and the option to exchange letters. This measure helps to decrease soft and hard bounce rates, avoid spamming, and increase the effectiveness of your mailing campaign as a whole. Email validation may be performed both by online means as email checker by cleantalk or by applications. The apps must be installed on a PC, while SaaS options are available online, therefore you could work with them through web browsers on any devices.
PC applications are available by charge, as the user usually purchases a license to use the tool in one workplace. As a rule, such programs allow you to verify an unlimited number of emails. In the case of online tools, the client pays for a monthly subscription and/or for the number of confirmations available during the month.
As for Cleantalk mentioned above, you can try 7-days free trial to make sure of the quality of the exact service.
Despite significant advantages, intensive usage of validators jeopardizes your IP address reputation. Mailing servers that host your subscribers' mailboxes could intercept confirmation requests as a spam attack, and you will receive false e-mail account confirmation statuses in return.
At worst, your IP can be blacklisted by anti-spam services. For sure, you can always choose proxy servers to hide an IP, but you will have to pay for reliable proxies, which will increase the cost of the campaign as a whole.
How to Prevent Getting into Lists of Invalid Addresses:
1) 1) Follow the delivery error statistics;
2) 2) Apply the double opt-in subscription method;
3) 3) Distribute and activate subscribers.
It happens, when entering email in a subscription form, people press the false symbol or add an extra space or character by mistake. Double opt-in does not allow incorrectly specified email to get into the mailing recipients list. Firstly, the client enters his e-mail in the form of subscription, then he needs to go to the mailbox, open the check-in letter and follow the linking to verify the enrolment.
Do not forget to check the statistics of the results of sending mailings - pay particular focus on data of invalid and non-existent addresses. Distribute customers by subscription date and try to restart them, keeping track of sending error statistics and spam complaints.
This is the basics of maintaining the hygiene of the subscriber base. Take care of your business by using reliable software.