Huawei may be facing some international setback after U.S government sactions but fellow Chinese smartphone company Xiamoi is looking for expansion in their products. Xiamoi is working of a new model of Mi that is aimed at young and fashionable people. Mi CC is the latest brand from Xiaomi unveiled on Friday. The company said it stands for camera plus camera in reference to its dual-camera feature but apparently it also refer to cool, colorful, and creative. The end goal of this new phone is to attract the global young mobile consumer.
The company has developed beautiful piece of hardware so far, for the people who care about the looks as well as performance of the smartphones. To date, Xiaomi has launched phones as good as their competition but at a fraction of cost. So far, the company was focusing on high-tech devices to compete with giants in the mobile industry but the focus has shifted to entire new audience who prefer aesthetics over performance. Since Xiaomi has a history of innovative devices with low price tag, the latest Mi CC is one to watch for. Xaimoi has recently bought a smartphone app development business owned by Meitu.
Meitu app has been sold just over 3.5 million times after getting into the smartphone business since 2013. Those numbers were enough to attract Xiaomi's interest in the business. Meitu has a similar positive impression on the fashionable young audience and has gain huge financial success from this small segment of the industry. Xiaomi hasn't said anything about its design or other specification but called it different. "Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers," it wrote in an announcement. There is a teaser which feature this phone but due to stickers and graphics, the phone itself is pretty much hidden.