Huawei may be facing some international setback after U.S government sactions but fellow Chinese smartphone company Xiamoi is looking for expansion in their products. Xiamoi is working of a new model of Mi that is aimed at young and fashionable people. Mi CC is the latest brand from Xiaomi unveiled on Friday. The company said it stands for camera plus camera in reference to its dual-camera feature but apparently it also refer to cool, colorful, and creative. The end goal of this new phone is to attract the global young mobile consumer.
The company has developed beautiful piece of hardware so far, for the people who care about the looks as well as performance of the smartphones. To date, Xiaomi has launched phones as good as their competition but at a fraction of cost. So far, the company was focusing on high-tech devices to compete with giants in the mobile industry but the focus has shifted to entire new audience who prefer aesthetics over performance. Since Xiaomi has a history of innovative devices with low price tag, the latest Mi CC is one to watch for. Xaimoi has recently bought a smartphone app development business owned by Meitu.
Meitu app has been sold just over 3.5 million times after getting into the smartphone business since 2013. Those numbers were enough to attract Xiaomi's interest in the business. Meitu has a similar positive impression on the fashionable young audience and has gain huge financial success from this small segment of the industry. Xiaomi hasn't said anything about its design or other specification but called it different. "Mi CC is created by one of the youngest product teams in Xiaomi, among which half are art majors and are dedicated to creating a trendy design for young consumers," it wrote in an announcement. There is a teaser which feature this phone but due to stickers and graphics, the phone itself is pretty much hidden.
Xiaomi has a quite diverse range of phones, even more variety in its home country - China. This diversity allows the company to access a wider range of customers with different budgets and design preferences much more effectively. The company already has its premium phones Mi 10 and Mi 10 Pro available in China for a few months now, but both of these smartphones fall into the premium category with the Snapdragon 865 and doesn\'t cost heavy on your wallet. Now, the company is expanding its product portfolio further by adding Mi 10 Youth Edition 5G in China.
The device has a 6.57\" full HD AMOLED display with a 180Hz touch response rate. The phone uses corning Gorilla glass 5 with a waterdrop notch. It has Qualcomm Snapdragon 765G. The phone comes with 6GB RAM/128GB storage, 8GB RAM/128GB storage, and 8GB RAM/256GB storage. The phone is powered by a 4,160mAh battery that supports Qualcomm\'s quick charge 4+. Earlier, the Chinese company posted some teaser on its official Weibo page. The company is teasing a diamond pixel arrangement to deliver diamond quality. The factory is working on each unit for color accuracy. The display comes with a slight color difference noticeable less than 0.7.
Xiaomi Mi 10 Youth Edition will come with the dewdrop notch featuring the front-facing camera. Under the hood, the phone will support 5G connectivity. In terms of photography, the phone is supporting the quad rear camera module with a 48MP primary sensor, and an 8MP ultrawide lens, a 5MP macro lens, and a periscope lens. The periscope lens will allow up to 50x digital zoom and optical image stabilization. The new phone is light-weight and weighs only 192g. You can purchase the phone in a variety of color options such as blue, black, green, pink, red, and white as disclosed by the Chinese company. The phone can create video up to 4k at 30fps or 1080p at 60fps/120fps. There is also a 3.5mm headphone jack and an in-display fingerprint scanner. The phone comes with MIUI 11 based on Android 10.
Today, Xiaomi Founder, Lie Jun, announced launching a new special edition smartphone Mi 10 Youth. It's a new Ice & Snow set limited edition. The phone will be launched in a unique color. The founder made this announcement through his official Weibo account, a Chinese alternative of Twitter. The special edition was made possible with a partnership of a known Chinese ice cream brand, Zhong Xuegao. The phone comes in a unique orange color that matches the color of ice cream, the company makes. The new color is being inspired by the Grapefruit color.
The company decided to deliver a box of ice cream with a smartphone for every person who buys the phone. The phone will run on the Android 10 operating system and powered by Octa-core (2.4 GHz, Single core, Kryo 475 + 2.2 GHz, Tri core, Kryo 475 + 1.8 GHz, Quad-core, Kryo 475) processor. It runs on the Qualcomm Snapdragon 765G Chipset. It has 6 GB RAM and 64 GB internal storage. The device features a super AMOLED display with 1080 x 2400 resolution and 401 PPI pixel density. It has an aspect ratio of 20:0 and a screen-to-body ratio of 87.41%.
The front camera is 16MP whereas, on the rear side, there is a 48MP primary camera with 8MP wide-angle, 8MP, and 2Mp camera with features like Digital zoom, touch to focus. The device is powered by a 4160mAh battery. The phone has WiFi, Bluetooth, and GPS connectivity support. The phone is likely to be Rs. 22,690 in India. The regular Xiaomi Mi 10 Youth phone will available in deep gray, blue-green gradient, milk green, and pink-white gradient colors.