How Sports Betting Companies Adapted to Mobile Users

Once the domain of a shady underworld and knowing the "right people," sports betting has evolved with the times. Today you can bet on your favorite teams without leaving your home or even firing up your PC.

These days, sports betting companies like Sbobet offer their clients the convenience of mobile betting. As you'll see in the image below, mobile betters have full access to all the same features as they do on a computer, but in a simplified format.

Considering that sports betting started in back alleys, it's come a long way in a short time. This progress was, however, out of necessity. With online gambling providing punters a quick and easy way to get their kicks, sports betting companies had to adapt or become obsolete.

Mobile Is the Ideal Medium

With mobile technology improving consistently, being out of contact is somewhat tricky. Combine that with the power of the web, and it's easy for punters to bet on matches globally. Punters took to the convenience of mobile betting quickly.

After all, if they're up at three in the morning desperate for some action, they've got the perfect outlet. They might bet on basketball in the United States or on an ostrich race halfway around the world.

Mobile Is Convenient for the Sports Betting Companies Too

Manually keeping track of all the action in one city is difficult. You'd have to find the matches, physically work out the odds, keep track of bets, and calculate payouts at the end.

With the introduction of computers, these tasks become a lot simpler. Sports betting companies could now also track games in several locations and assign odds using specialized algorithms. Mobile was a natural extension of this functionality when smartphones came onto the scene.

Mobile adds an extra element of excitement for the punter. For example, they can make bets from the stadium while watching the game.

Why Aren't There Many Sports Betting Apps?

You'd think that sports betting companies like Sbobet would develop an app for their clients to use. Most have, however, opted to go a different way. They've decided instead to create mobile sites designed to work across a range of devices.  

This broader approach makes sense in that it allows them to reach the widest audience. The broad reach does, however, come at the expense of user experience. Users operating off smaller screens find the process somewhat frustrating.

The upshot is that while all the basic features are present across a range of devices, accessing all of them on a smaller screen requires some practice. Still, as punters, we're happy to swap some functionality for the ability to place our bets on the go.

The Future of Sports Betting

Sports betting companies are highly responsive to their clients' needs. With the increasing popularity of mobile betting, we can expect companies to streamline their operations in this area even more in the future.

More technologically advanced smartphones will further assist in improving the overall user experience for mobile betting. Who knows - maybe ten years from now, smartwatches will become the next evolution in mobile betting.