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How To Ensure Your Business Is Mobile Optimised?

12 June, 2020 Web Tech

Mobile-optimized-design

 

Optimising a website for mobile is crucial in modern-day society as Mobile-First indexing is now the primary way that Google begins to rank websites since mobile search surpassed that of desktop in 2016. Since then the way people interact with Google and other search engines leading to business having to optimise for Mobile as their primary source of traffic. In this article, we will be looking into how you can ensure your business is mobile optimised with a few simple steps. 

Make Sure Your Site Is Mobile Optimised 

First, off you should be looking at your site as a whole. If it is not mobile optimised at this time it could be hurting your rankings significantly when compared to your competitors. It is because of this that is crucial you begin to optimise your site for mobile use. Whether this is a different URL for mobile or a dynamic site that can cater to all forms of online devices, this will help to boost rankings in the long term. This can be completed in house or with the help of one of the best marketing agency London has to offer and can help to boost traffic and rankings as your mobile site is improved. 

Make The Website Accessible And Dynamic 

In addition to making sure the website is optimised, it could also be dynamic. This means that the webpage can be navigated and read clearly across several different devices. This is crucial as this can prevent the way that people interact with your business. By ensuring the website is readable across a number of devices you are likely to see many conversions increase. However, if the website does not work and cannot be navigated clearly, this can lead to a higher bounce rate over time. 

Tailor Your Content To Mobile Devices 

Though the website must be navigational, it is important to note that long pages full of content are not advised on mobile devices as audiences tend to enjoy short snappy content that can be read within just a few moments. These are small changes that can be made to some of the pages on the mobile site to accommodate the fast-paced nature of the field you are operating in. Though this can take time to implement, this will help to improve rankings as well as provide a seamless user experience regardless of the device the customer is using. 

Test, Test And More Testing 

The final element to remember when optimising your company for mobile optimisation is testing. It is crucial that the changes you have made work as this can affect the ranking of your site. Though these can sometimes be unavoidable depending on hosting and numerous other variables, it is easier for you to monitor should you be testing things regularly. This will also prevent any downtime as a result of changes helping to ensure that the mobile optimisation process is a success. By having a development team monitor this for you or an in-house developer, you are then able to resolve any issues as soon as they are found. 

Regardless of the size of your business, it is now crucial that your business is mobile optimised. With recent technological changes and the development of mobile-first indexing, there is no excuse for your website to not be optimised as this can be affecting your rankings when compared to your direct competitors.

 

 


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