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Elon Musk is mad Apple is using OpenAI in iOS 18


One of the biggest announcements Apple made at WWDC 2024 is Apple Intelligence. This is basically Apple's take on AI. The company also announced a partnership with OpenAI to leverage some of its tech for some of its AI features. But it seems that Elon Musk isn't thrilled with Apple working with OpenAI.


In a post on X, Musk calls the partnership an "unacceptable security violation". He also says that he will ban the use of Apple devices at his companies. Musk goes on to say that visitors who bring an Apple device will have to check them at the door where the devices will be placed in a Faraday cage.



For context, Musk was one of the co-founders of OpenAI alongside its current CEO, Sam Altman. However, Musk left the board back in 2018 and both him and Altman have been at each other's throats ever since.


We doubt that Apple will end their partnership with OpenAI over Musk's tweets, but it is an interesting reaction. That being said, Apple executive Craig Federighi did mention during an interview at WWDC 2024 that the company is open to the idea of using other AI models. He cites the possibility of giving users the choice of picking their own AI, such as Google Gemini.

Navigating Instagram's Secrets for Marketing Triumph: 8 Expert Tips


With over 1 billion active users, Instagram has become one of the most powerful social media platforms for businesses to reach and engage with their target audience. However, simply having an account and posting content is not enough to guarantee success. To truly make the most out of this platform, you need to understand the secrets and strategies that can help drive your marketing efforts to new heights.


In this blog post, we will share 8 expert tips for navigating Instagram's hidden features and maximizing your marketing potential. From leveraging hashtags to utilizing the explore page, get ready to discover the insider knowledge that will take your Instagram game to the next level.


Get More Followers

Having a large and engaged follower base is crucial for the success of any business on Instagram. The more followers you have, the greater your potential reach and engagement will be. To increase your follower count, make sure to regularly post high-quality content that resonates with your target audience. You can also buy instant Instagram followers from reputable sources to give your account a boost. Additionally, engage with other users by liking and commenting on their posts, collaborate with influencers, and utilize hashtags effectively. By consistently implementing these strategies, you will see an increase in followers, leading to greater success on the platform.


Utilize Instagram Stories

Instagram Stories have become a popular feature for businesses to showcase their products or services in a more creative and engaging way. With over 500 million daily active users, this feature allows you to reach a wider audience and keep them engaged with your brand. Use features such as polls, quizzes, and countdowns to interact with your audience and build excitement around your brand.


You can also use Stories to highlight user-generated content and promote limited-time offers or promotions. By incorporating Instagram Stories into your marketing strategy, you can effectively capture the attention of potential customers and increase brand awareness.


Leverage User-Generated Content

User-generated content is one of the most powerful forms of social proof for businesses on Instagram. It not only showcases your product or service in a more authentic way but also helps build trust with potential customers. Encourage your followers to share their experiences with your brand and feature their content on your page.


This not only saves you time and effort in creating content but also creates a sense of community around your brand. Additionally, user-generated content is more likely to resonate with other users and potentially lead to an increase in followers and sales for your business.


Use Hashtags Effectively

Hashtags play a crucial role in helping your content reach a wider audience on Instagram. By using relevant and popular hashtags, your posts have the potential to show up in the explore page or appear in hashtag searches. Do some research to find out which hashtags are popular within your industry and use them strategically in your posts.


Furthermore, create branded hashtags to build a unique identity for your business and encourage users to use them in their posts. This not only increases your visibility but also helps you track user-generated content related to your brand. Remember to use a mix of popular and niche hashtags for optimal results.


Engage with Your Audience

Engaging with your audience is crucial for building relationships and fostering loyalty on Instagram. Respond to comments and messages, like and comment on their posts, and host interactive events such as Q&As or giveaways. This not only shows that you value your followers but also encourages them to continue engaging with your brand.


You can also use Instagram's new feature, "Guides", to curate posts related to a specific topic or product and share valuable information with your audience. By consistently engaging with your followers, you can create a loyal and dedicated community that will support and promote your brand on the platform.


Collaborate with Influencers

Partnering with influencers is an effective way to reach a larger audience and build credibility for your brand on Instagram. Find influencers within your niche and work with them to promote your products or services. This not only exposes your brand to their followers but also helps you tap into new audiences.


Make sure to choose influencers who align with your brand values and have an engaged following. You can collaborate with them for sponsored posts, takeovers, or giveaways. By leveraging the influence of others, you can boost your brand's visibility and potentially increase sales.


Utilize the Explore Page

The Explore page on Instagram is a powerful tool for businesses to reach new and potential customers. This feature curates content based on user behavior and interests, making it an excellent opportunity for your brand to get discovered by users who may not already follow you.


To increase your chances of appearing on the Explore page, make sure to use hashtags, post high-quality content, engage with other users, and utilize Instagram Stories. By consistently showing up on the Explore page, you can expand your reach and attract new followers and potential customers.


Analyze and Adjust Your Strategy Regularly

Navigating Instagram's Secrets for Marketing Triumph: 8 Expert Tips


As with any marketing strategy, it's crucial to regularly analyze and adjust your efforts on Instagram. Use analytics tools such as Instagram Insights to track your performance and see what content resonates best with your audience.


Based on these insights, make necessary adjustments to your strategy, whether it's posting at different times or changing the type of content you share. This will help you stay relevant and keep up with the ever-changing algorithm of Instagram. By consistently analyzing and adjusting your strategy, you can ensure that your efforts on the platform are yielding the best results for your business.


Mastering the secrets and strategies of Instagram is crucial for businesses looking to achieve marketing success on this platform. By implementing these 8 expert tips, you can effectively navigate through the hidden features and gain a competitive edge over other brands. Remember to consistently create high-quality content, engage with your audience, utilize hashtags and explore page, and regularly analyze and adjust your strategy. With these techniques, you can take your Instagram marketing game to new heights and reach a larger audience for your business.

Google's Gemini AI puts OpenAI's GPT-4 on notice


OpenAI's ChatGPT has undergone several improvements since it was launched, with GPT-4 being its most capable to date. While Google might have been late to the party, it seems that they are wasting no time as they have since announced Gemini AI, their answer to OpenAI's GPT-4.


While there is no doubt that Gemini AI will be able to process text and language, it will be able to do more than that. In addition to text, Gemini will also be able to process other forms of data including images, video, and audio, making it more versatile than what the competitors have to offer.


In fact, Google has claimed that in their tests, Gemini has managed to outperform GPT-4 in 30 out of 32 tests that involve video and audio processing, which if true is pretty impressive. We know we said Google was late to the game, but Google has actually been developing AI technologies for years, it's just that for the most part, it was never really available to the general public.


OpenAI surprised everyone when they decided to open ChatGPT to the public, which led to a scramble in the tech industry where the major players, Google included, started launching public versions of their AI tools. Google expects Gemini to power a variety of the company's products and services, including Android smartphones and even data centers.

It looks like another Netflix price hike could be coming


It didn't feel too long ago that Netflix increased the prices of their subscription, but now it looks like customers should prepare themselves for another round of increases. This is according to a recent report from The Wall Street Journal who claims that the price hike could be coming in the next few months.


The report claims that Netflix plans to increase the prices of its subscription service in the coming months following the end of the Hollywood actors strike, which is expected to take place in the coming weeks. The price hike will affect markets such as the US and Canada first before it reaches other markets around the world.


Unfortunately, the report does not mention how much we can expect in terms of a price increase, but based on past price hikes, we're probably looking at around $1-$2.


Streaming platforms like Netflix have raised their prices over the years and while no one is a fan of having to pay more, it's to be expected. Given the fierce competition in the streaming space these days, companies have to invest more in original and exclusive content to keep their customers interested, so price hikes are a given.


For those who aren't that keen on having to pay more, you could always opt for Netflix's ad-supported tier which is a cheaper alternative but it comes at the cost of having to put up with ads.

Gmail for Android gets a


In a new update to the Gmail app for Android, Google is adding a new feature that will allow users to select all emails in their inbox at once, up to a maximum of 50. This feature has been available on the Gmail web app for some time, but is new to mobile.


This was originally reported by 9to5Google which found the new "Select All" button, what it does, and why it is useful. The button allows users to quickly and easily select all of the emails in their inbox, which can be useful for tasks such as deleting, archiving, marking as unread, or moving all selected emails to a specific folder.


Gmail for Android gets a


Additionally, tasks like snoozing, changing labels, adding stars, marking as important, muting, and reporting spam, will also be available to perform for all selected emails at once by tapping on the three-dot menu button. This will be especially useful for users who have a large number of emails in their inbox.




The "Select All" button became available with version 2023.08.20.561750975 of the Gmail app for Android and so far has only been spotted on Google Pixel and Samsung Galaxy devices that are on both Android 13 and Android 14. However, it also appears that the feature is being pushed out server-side, so you may not be able to see it right away. It has not been confirmed by Google when this feature is expected to fully roll out to all users and devices.


Although this is hardly a new feature for those that use Gmail on the web, it will be a welcome addition to those that spend a good amount of time on a mobile device and would appreciate being able to declutter their inbox with ease. This also makes perfect sense considering Google's recent push towards using larger screen devices, such as foldables and tablets.

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