It's been described as the future of content, and live streaming is only going one way - up. Though it has been a leading figure in the East in recent years, the potential of live streaming is only just being realized in the West.

Social media has been hugely influential to the rise of live streaming with technology giving users the ability to watch live-stream videos via Facebook and Instagram for example. But, going live seems to be the way forward in many other aspects too including gambling. 

The proliferation of live casinos has allowed millions to wager from the comfort of their own home and do so in a manner that is reminiscent of an actual casino. With the help of online casino reviews, bettors can pick and choose whichever sites they want and immerse themselves into the live casino world fully.

Gaming industry

The live streaming world owes a lot to its expansion to the online casino industry; this industry has established the technology that has allowed users to interact with a real-life dealer in a real-life card game via stream.

The live streaming of games through eSports has also seen the rise in viewers into their millions. With eSports' main goal to ensure more people than ever watch their live streams, it has certainly struck a chord within and outside the industry, taking the numbers - in viewing and monetary terms - to new heights

An increase that doesn't look like stopping

The Interactive Advertising Bureau conducted a survey in 2018 that proved just under half (47%) of those watching live streams were streaming more live videos than they were the year before. Plus, the Bureau found that just over two-thirds (67%) of the world's population had streamed a live video by 2018 and that those that hadn't, had not done so for lack of interest or cultural reasons but rather monetary problems i.e. they couldn't afford the technology from which to stream in the first place.

Almost everything and anything at present can be streamed. Donald Trump's Presidential success in 2016 was captured via live stream as were the Midterm Elections in 2018. Plus Trump's defence of his presidential office is likely to be shown to the world this year too.

Live streaming will not be stopping anytime soon; the increase in the amount of viewers has ensured the quality continues to improve. Speeds of network uploads are vital as mobile devices become increasingly innovative and top-notch with regards to video capturing levels and video frame-rate streaming. The rise of online casinos and eSports has also meant that live streaming has a great foundation for unlimited success. You should enjoy the ride.