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Mobile Gaming for Casual Players Is Becoming a Big Market

7 July, 2020 Gaming

Casual-mobile-gaming

 

The mobile gaming industry is growing at a lightning-fast pace, with more and more games for mobile devices hitting the market every day. While games for PC and consoles remain as popular as ever, mobile games have become a very important part of the gaming market.

The biggest part of mobile gaming's growth these days drive casual games. Let's take a look at why casual games are all the rage right now.

Why Is Casual Better on Mobile?

Casual is better on mobile because mobile platforms provide a higher level of freedom and convenience. People can play on the go, enjoying their favorite games while commuting, waiting in lines, relaxing on a beach, or between business meetings.

Everyone needs a break from reality now and then to relieve stress or simply unwind. Being able to play a casual game on mobile, no matter where they are provides exactly that. No one wants to be tied to hardware that requires them to sit at a desk for hours on end when all they want is to relax.

Who Plays Games Casually?

People from all demographics and age groups play games casually, although some more than others. There are also differences in regards to preferred platforms.

Women from all walks of life account for a larger audience of casual gamers, especially when it comes to mobile gaming. Men generally have a hard time parting with their consoles and PCs, while the elderly population prefers casual PC games, as most of them don't use smartphones.

In general, women don't like committing much time to games, so most of them prefer casual games such as Board Kings. Nothing like playing a good old board game with friends.

Women are also more inclined to buy casual games for mobile or pay for in-app purchases than their male counterparts.

Examples of Great Games for Casual Players

Some of the most popular games for casual players in the past year were:

  • Fun Race 3D

  • Sand Balls

  • Tiles Hop

  • Pocket World 3D

  • Perfect Slices

  • Dig It!

  • Bouncemasters

Yet another one of the most popular casual games on mobile, especially among male players, is Poker Heat. It's played for virtual currency, so the whole experience is really casual. There's no pressure, and the game provides a nice level of excitement. Very nice for anyone who loves poker but prefers playing it in a casual environment for amusement purposes only.

What Does a "Casual Game" Mean?

Game developers design casual games for wide audiences. They also generally design these games in a way that people of all ages can enjoy playing them.

Contrary to PC and console games targeted to specific audiences (hardcore gamers, if you will), casual games can belong to any genre and kind of gameplay.

They are free from complex game structures, gameplays, and strategies. As the name suggests, you play them casually. You don't have to involve yourself too much in the game, as the pace is slower, and you don't have to invest anything more than light strategic thought. Also, these games don't require a major time commitment.

A great example of a casual game is Bingo. With absolutely no strategic thinking involved, you simply need to randomly pick some numbers and wait to see if they are among the drawn numbers. It's a game of chance that literally any audience can play.

There are plenty of free Bingo games you can play online, connecting with hundreds of players from all over the world to have some real fun in your spare time.

If you want to learn how to play free Bingo games on your phone, find out more here

Conclusion

Mobile usage keeps growing every day, so it doesn't come as a surprise that mobile gaming is rapidly growing too. People are looking for ways to relax and unwind, especially while on the go or while lying on the couch at home.

And what better way to do so than to enjoy a few casual games on mobile? Casual games are absolutely perfect for mobile devices, which is precisely why they are fueling an explosive growth of the mobile market. We're bound to keep seeing thousands more of them, as they're not going anywhere anytime soon.

 

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