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Over the past 2 decades, mobile phones have evolved dramatically. Once a luxury, now, the mobile phones are considered a basic tool. The global presence of mobile phones has increased drastically over the years. Be it for communication or to just unwind by playing games like candy crush or a casino game, every other person today possesses a mobile phone. When the global presence of mobiles is so rich, for what possible reason people won't use this network for their commercial gains?


Mobile phones, mobile marketing


Small size integrated with the latest technology has made mobile phones so handy that laptops seem to be an unnecessary burden to people today. Ask for anything, and mobile has a solution for it. From managing your busy schedule to doing fun things like playing games at online sites like Best live blackjack; mobiles have put everything on your fingertips. Then why would anyone take the pain of carrying extra kilos?


It has become something that businesses crave for, a tool to connect to maximum available population. Businesses use it in plethora ways to sell their respective products by flashing irresistible/tempting advertisements on mobiles. Ease of communication through mobiles has made it possible for a person to market and sell his product to another person staying a thousand miles away. The emergence of mobile phones has truly changed the way business works.


Mobile phones have all the answers to your advertisement needs

 

From text messages to voice calls, from Emails to app pop-ups, from YouTube ads to news feed tags; today a person views at least 20 advertisements daily. Mobile marketing has become an indispensable part of the business. From a pizza maker to a game provider, no business is leaving any stone unturned to reach out to people through mobiles. Everyone is hunting for new ways to use this network to increase his sale. Today, even physical stores use mobile marketing by notifying people about the latest offers available in their stores. Look for anything and you will get a hundred people selling it.


Mobile marketing is indubitably important today. Mobile network mixed with amazing graphics makes advertisements so tempting that most people tend to buy the product that is flashed on their mobile. Advertisement seems more effective when done through mobiles. It has become so important that search engines like Google, Yahoo are preferring search index based on mobile search ranking rather than desktop search rankings. This clearly reflects the increasing use of internet on mobile phones and why not. People today start and end their days looking at their mobiles. The mobile phone is the foremost thing you need when you get up in the morning and also the last thing you need before you go to bed.


Mobile marketing has made its place in the marketing strategy of any company. Moreover, there is no other tool that could replace mobile marketing in today's world. If a business does not consider mobile marketing, it is liable to fall. While a person investing more time in mobile marketing has more chances of rising.  





With smartphones becoming more powerful every year, the games which we can play become even more impressive. For those who want 3D adventures, the phones can now handle these, as well as casual games like Candy Crush Saga.

The rise of mobile gaming on not only smartphones but also tablets has taken many by surprise, even appearing to be a threat to the mighty consoles when it comes to popularity. What caused this success, and why are so many companies investing money into this form of gaming? The simple answer is that people are finding it an easy new way to keep on gaming on the move. Looking deeper into it though, there are some signs that highlight the reasons mobile gaming is becoming such a success.


The Mobile Platform and Digital Downloads



Mobile gaming has found its strength in casual gaming and the "free-to-play" model for gaming releases. It is so easy for players to just download a game for free, get a taste of it and then decide if they want to invest money through microtransactions.

While microtransactions may not have been that popular at first, it has slowly become an easy way to make progress in games while on the move. Whether it is adding extra lives to the game, adding cosmetics, or even adding money into an online slots game, transferring money into gaming accounts has never been easier.

The fact that this money is being spent in the billions also means that big gaming companies are starting to take notice. Companies like Activision buying mobile companies like King, the makers of Candy Crush Saga show that things are being noticed. That fact that the sale was made for $5.9 billion also shows just how much money is being spent.


Mobile Gaming is Flexible



Mobile gaming can be done anywhere, and on the move. While this may mean more casual type games that are played in smaller chunks so not to take up the player's concentration, it still means there is plenty of chances for games to be played.

The ability to play games anywhere though is what makes mobile gaming so popular with gamers. It can relieve boredom while having to wait for the bus, or while travelling on the train, or even while waiting for a doctor's appointment. The versatility that this form of gaming provides will always win out.


Mobile Gaming Diversity



While console gaming can sometimes be a little restrictive based on the style of games available, mobile gaming offers more of a choice for a more diverse number of gamers. Whether you are male or female, old or young, there are games available that fit your gaming needs.

Smartphones and tablets offer us choice, and an easy way to start playing games. This makes them a very popular way to game on the move, whatever your taste. Whether you're playing on your favourite iPhone Casino, the latest strategy release, or the latest Candy Crush Saga clone, the choice is yours, and you have plenty to choose from.

 

 


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