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mobile-marketing-importance


Over the past 2 decades, mobile phones have evolved dramatically. Once a luxury, now, the mobile phones are considered a basic tool. The global presence of mobile phones has increased drastically over the years. Be it for communication or to just unwind by playing games like candy crush or a casino game, every other person today possesses a mobile phone. When the global presence of mobiles is so rich, for what possible reason people won't use this network for their commercial gains?


Mobile phones, mobile marketing


Small size integrated with the latest technology has made mobile phones so handy that laptops seem to be an unnecessary burden to people today. Ask for anything, and mobile has a solution for it. From managing your busy schedule to doing fun things like playing games at online sites like Best live blackjack; mobiles have put everything on your fingertips. Then why would anyone take the pain of carrying extra kilos?


It has become something that businesses crave for, a tool to connect to maximum available population. Businesses use it in plethora ways to sell their respective products by flashing irresistible/tempting advertisements on mobiles. Ease of communication through mobiles has made it possible for a person to market and sell his product to another person staying a thousand miles away. The emergence of mobile phones has truly changed the way business works.


Mobile phones have all the answers to your advertisement needs

 

From text messages to voice calls, from Emails to app pop-ups, from YouTube ads to news feed tags; today a person views at least 20 advertisements daily. Mobile marketing has become an indispensable part of the business. From a pizza maker to a game provider, no business is leaving any stone unturned to reach out to people through mobiles. Everyone is hunting for new ways to use this network to increase his sale. Today, even physical stores use mobile marketing by notifying people about the latest offers available in their stores. Look for anything and you will get a hundred people selling it.


Mobile marketing is indubitably important today. Mobile network mixed with amazing graphics makes advertisements so tempting that most people tend to buy the product that is flashed on their mobile. Advertisement seems more effective when done through mobiles. It has become so important that search engines like Google, Yahoo are preferring search index based on mobile search ranking rather than desktop search rankings. This clearly reflects the increasing use of internet on mobile phones and why not. People today start and end their days looking at their mobiles. The mobile phone is the foremost thing you need when you get up in the morning and also the last thing you need before you go to bed.


Mobile marketing has made its place in the marketing strategy of any company. Moreover, there is no other tool that could replace mobile marketing in today's world. If a business does not consider mobile marketing, it is liable to fall. While a person investing more time in mobile marketing has more chances of rising.  


 

It seems like almost everything can be found online nowadays; the proliferation of technological expertise has seen the expansion of online capabilities, and with this, the ability of what we can do at the touch of a fingertip has grown massively. 

 

A lot of this has been due to the expansion of online gaming, making the design of sites necessary to get right. The best payout online casino sites are played for a reason - to make money - but some users are put off by uninviting and clunky sites. 

 

Mobile gaming, by 2021, is estimated to generate the greatest proportion of total gaming revenue worldwide - it therefore cannot be underestimated how essential it is to succeed with your online website design.

 

Obviously too, when people are outside of their house, checking a website or doing a bit of online gambling on NZ sports betting sites for example can be done via mobile, making how companies design their online mobile website imperative to increasing interest and thus sales. Here's why it's important to get your mobile design right in 2020.

 

Responsive design trend

 

Mobile traffic is currently hitting heights that more traditional desktop traffic can only dream of getting to. Last year, mobile traffic made up 52% of all web traffic and 63% of all mobile phone users accessed the Internet through their mobile for the most part by last year's end, especially through gaming as the likes of online casino sites continue to adapt and expand to new demands.

 

As a result, it has perhaps never been more appropriate than to latch on to the responsive design trends that tend to be leading the way. This is especially true when considering that Google has altered its algorithm to reward those sites that are optimized for mobile.

 

 

Simplicity and interest

 

"What does that company offer?" someone calls. "Hold on, let me search it," says another. Technology has ensured that queries can be answered at the drop of a hat.

 

But, if when searching for a website you are met with a complicated mess of unclear navigation and slow-loading pages, then those types of deficiencies are unlikely to get you any supporters or customers.

 

With the internet taking over the vast majority of peoples' lives as ecommerce engenders its influence over tens of millions of consumers, ensuring that readers can access information they want to acquire as easily as possible, is essential. 

 

For the most part, it's about giving those online shoppers what they desire with regards to user experience and interface. Effectively, the quicker and easier to get your hands on something, the better.

 

Take Starbucks for example. A simplistic colour design with just three menu options provides a not so overwhelming home page where would-be customers can navigate - and thus plan to buy - with ease. 

 

With mobile search growing at more than ten times that of a desktop, being a mobile ready site is a necessity or your business could lose up to a third of their traffic.

 





With smartphones becoming more powerful every year, the games which we can play become even more impressive. For those who want 3D adventures, the phones can now handle these, as well as casual games like Candy Crush Saga.

The rise of mobile gaming on not only smartphones but also tablets has taken many by surprise, even appearing to be a threat to the mighty consoles when it comes to popularity. What caused this success, and why are so many companies investing money into this form of gaming? The simple answer is that people are finding it an easy new way to keep on gaming on the move. Looking deeper into it though, there are some signs that highlight the reasons mobile gaming is becoming such a success.


The Mobile Platform and Digital Downloads



Mobile gaming has found its strength in casual gaming and the "free-to-play" model for gaming releases. It is so easy for players to just download a game for free, get a taste of it and then decide if they want to invest money through microtransactions.

While microtransactions may not have been that popular at first, it has slowly become an easy way to make progress in games while on the move. Whether it is adding extra lives to the game, adding cosmetics, or even adding money into an online slots game, transferring money into gaming accounts has never been easier.

The fact that this money is being spent in the billions also means that big gaming companies are starting to take notice. Companies like Activision buying mobile companies like King, the makers of Candy Crush Saga show that things are being noticed. That fact that the sale was made for $5.9 billion also shows just how much money is being spent.


Mobile Gaming is Flexible



Mobile gaming can be done anywhere, and on the move. While this may mean more casual type games that are played in smaller chunks so not to take up the player's concentration, it still means there is plenty of chances for games to be played.

The ability to play games anywhere though is what makes mobile gaming so popular with gamers. It can relieve boredom while having to wait for the bus, or while travelling on the train, or even while waiting for a doctor's appointment. The versatility that this form of gaming provides will always win out.


Mobile Gaming Diversity



While console gaming can sometimes be a little restrictive based on the style of games available, mobile gaming offers more of a choice for a more diverse number of gamers. Whether you are male or female, old or young, there are games available that fit your gaming needs.

Smartphones and tablets offer us choice, and an easy way to start playing games. This makes them a very popular way to game on the move, whatever your taste. Whether you're playing on your favourite iPhone Casino, the latest strategy release, or the latest Candy Crush Saga clone, the choice is yours, and you have plenty to choose from.

 

 


Casual-mobile-gaming

 

The mobile gaming industry is growing at a lightning-fast pace, with more and more games for mobile devices hitting the market every day. While games for PC and consoles remain as popular as ever, mobile games have become a very important part of the gaming market.

The biggest part of mobile gaming's growth these days drive casual games. Let's take a look at why casual games are all the rage right now.

Why Is Casual Better on Mobile?

Casual is better on mobile because mobile platforms provide a higher level of freedom and convenience. People can play on the go, enjoying their favorite games while commuting, waiting in lines, relaxing on a beach, or between business meetings.

Everyone needs a break from reality now and then to relieve stress or simply unwind. Being able to play a casual game on mobile, no matter where they are provides exactly that. No one wants to be tied to hardware that requires them to sit at a desk for hours on end when all they want is to relax.

Who Plays Games Casually?

People from all demographics and age groups play games casually, although some more than others. There are also differences in regards to preferred platforms.

Women from all walks of life account for a larger audience of casual gamers, especially when it comes to mobile gaming. Men generally have a hard time parting with their consoles and PCs, while the elderly population prefers casual PC games, as most of them don't use smartphones.

In general, women don't like committing much time to games, so most of them prefer casual games such as Board Kings. Nothing like playing a good old board game with friends.

Women are also more inclined to buy casual games for mobile or pay for in-app purchases than their male counterparts.

Examples of Great Games for Casual Players

Some of the most popular games for casual players in the past year were:

  • Fun Race 3D

  • Sand Balls

  • Tiles Hop

  • Pocket World 3D

  • Perfect Slices

  • Dig It!

  • Bouncemasters

Yet another one of the most popular casual games on mobile, especially among male players, is Poker Heat. It's played for virtual currency, so the whole experience is really casual. There's no pressure, and the game provides a nice level of excitement. Very nice for anyone who loves poker but prefers playing it in a casual environment for amusement purposes only.

What Does a "Casual Game" Mean?

Game developers design casual games for wide audiences. They also generally design these games in a way that people of all ages can enjoy playing them.

Contrary to PC and console games targeted to specific audiences (hardcore gamers, if you will), casual games can belong to any genre and kind of gameplay.

They are free from complex game structures, gameplays, and strategies. As the name suggests, you play them casually. You don't have to involve yourself too much in the game, as the pace is slower, and you don't have to invest anything more than light strategic thought. Also, these games don't require a major time commitment.

A great example of a casual game is Bingo. With absolutely no strategic thinking involved, you simply need to randomly pick some numbers and wait to see if they are among the drawn numbers. It's a game of chance that literally any audience can play.

There are plenty of free Bingo games you can play online, connecting with hundreds of players from all over the world to have some real fun in your spare time.

If you want to learn how to play free Bingo games on your phone, find out more here

Conclusion

Mobile usage keeps growing every day, so it doesn't come as a surprise that mobile gaming is rapidly growing too. People are looking for ways to relax and unwind, especially while on the go or while lying on the couch at home.

And what better way to do so than to enjoy a few casual games on mobile? Casual games are absolutely perfect for mobile devices, which is precisely why they are fueling an explosive growth of the mobile market. We're bound to keep seeing thousands more of them, as they're not going anywhere anytime soon.

 


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