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Samsung Regains the Title of India’s Highest Selling Smartphone Company

24 July, 2018 Samsung



Samsung had been losing ground in India for a couple of years now, but things got particularly serious when Samsung lost the number one spot to Xiaomi two quarters ago; a feat that had not been achieved for years in the country. However, instead of conceding defeat, Samsung released some new smartphones in the budget and mid-range category (the Galaxy J series in particular) to resurface as the country's leading smartphone vendor, which has clearly worked because Samsung is back on top after just two quarters.


Do keep in mind that in spite of improving the sales numbers, the lead is a slim one as Xiaomi still claimed an impressive 28% of the total smartphone sales in in Q2 2018, and Samsung only managed to edge the Chinese OEM out by a 1% lead, by claiming 29% of the total smartphone sales in India last quarter. As you can see in the image, Vivo, Oppo and Huawei's Honor series held the third, fourth and fifth position respectively, although the difference in between the top two OEMs and the rest is huge!


Source: Counterpoint


Saikat Kar

 


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