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Samsung is No Longer the Number One Smartphone Manufacturer in India

24 January, 2018 Samsung


Earlier reports in regard to market share in India had shown that Xiaomi and Samsung were tied at the number one spot last quarter and now the unthinkable has happened; Samsung has been dethroned as the market leader of the smartphone business in India by the Chinese manufacturer! Not that it was unexpected though, given how rapidly Xiaomi has grown in India, especially after launching their own manufacturing and assembling plants in the country to reduce the expenses.


According to the data published by Canalys, Samsung's shipment of 7.4 million smartphones in Q4 2017 paled in comparison to Xiaomi's 8.2 million shipments in the country. This essentially puts Samsung in the second spot with 25% of the total market share and Xiaomi at the top spot with 27%. Vivo, Oppo and Lenovo took the following spots with significantly lower market shares. It should be noted that Samsung India's smartphone sector did show a 17% rise in growth, but it was just not enough to topple Xiaomi's meteoric rise to the top spot, all thanks to its superb range of budget and mid-range smartphones that offer better specs than any Samsung smartphone in the same price range.


Saikat Kar (tech-enthusiast)

 


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