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OpenSignal Inc. thrive on smartphone statistics and took the time to plot Android Brand fragmentation. It was a Huge undertaking as the dominant smartphone platform has splintered in many different ways.
First off is that Android devices are made by a myriad of manufacturers. Samsung was by far the biggest with 43% market share and 12 of the 13 most popular devices. Despite the domination, the company's market share has actually slipped, last year it had 47.5% of the market.
Sony comes in a distant second with 4.8% market share. There's a large number of old Sony devices out there, some dating from the Sony Ericsson days. LG and Motorola also have decently-sized shares. Huawei and Lenovo are doing okay too, keep in mind new Motorolas will soon be counted towards Lenovo's share.
Wearables market is still new but Samsung is still dominating it.. According to a chart made by Jeeq Data LLC that tracks which products are the top sellers in several categories at specific retailers, a bit more than one out of every three smartwatches/fitness bands that was sold by Best Buy in April was branded with the Samsung name.
More specifically, 33.94% of these devices were manufactured by the Korean firm. Best Buy offers a wide assortment of Samsung timepieces including the stand-alone Samsung Gear S, which it sells with an AT&T voice and data plan. It also sells the Samsung Gear Fit, which is a combination of smartwatch and fitness band. The Samsung Gear 2 and the Samsung Gear 2 Neo are both available, as well.
After Samsung, the soon to be public Fibit garnered 20% of Best Buy's wearable sales for the monh. And not that far behind Fitbit was Motorola. The Moto 360 accounted for 17.88% of these sales in April. And we should mention that the Microsoft Band finished fourth with a 12.73% slice of the pie. Rounding out the top five was Pebble. The Kickstarter superstar accounted for 9.39% of the smartwatch and fitness band sales at Best Buy in April.
On a daily basis, Fitbit was a steady performer for the month, while Samsung sold well during the beginning and the end of April.
Earlier reports in regard to market share in India had shown that Xiaomi and Samsung were tied at the number one spot last quarter and now the unthinkable has happened; Samsung has been dethroned as the market leader of the smartphone business in India by the Chinese manufacturer! Not that it was unexpected though, given how rapidly Xiaomi has grown in India, especially after launching their own manufacturing and assembling plants in the country to reduce the expenses.
According to the data published by Canalys, Samsung's shipment of 7.4 million smartphones in Q4 2017 paled in comparison to Xiaomi's 8.2 million shipments in the country. This essentially puts Samsung in the second spot with 25% of the total market share and Xiaomi at the top spot with 27%. Vivo, Oppo and Lenovo took the following spots with significantly lower market shares. It should be noted that Samsung India's smartphone sector did show a 17% rise in growth, but it was just not enough to topple Xiaomi's meteoric rise to the top spot, all thanks to its superb range of budget and mid-range smartphones that offer better specs than any Samsung smartphone in the same price range.
Saikat Kar (tech-enthusiast)