HTC President Mike Woodward was interviewed by the Business Insider and unabashedly mentioned that HTC was quite pleased that the Samsung Galaxy S 4 offered a rather boring design and without much any innovation. Although he also acknowledged the Galaxy S 4's numerous software add-ons, but then cited after that these are more gimmicky than they are groundbreaking.
Furthermore, he mentioned that the Korean company is spending too much on creating hype and admittedly said that HTC is no match for Samsung when it comes to ad and marketing campaigns. However, he thinks that their flagship phone the HTC One will stand a chance against the S 4, specs-wise. Well, we can't wait until the device is shipped to see what's in store for HTC fans who would love a good come-back story for the company.