451Research on consumer smart phone survey shows an explosive wave of momentum is catapulting Samsung to its all-time high in a ChangeWave survey, even as Apple demand remains strong three months after the iPhone 5 release. The December 11-27, 2012 survey took a close-up look at North American smart phone trends, with 88% of the 4,061 respondents residing in the US.
The survey indicates that Samsung sales could see strong early gains in 2013, while interest in Apple's iPhone takes a hit. Samsung's Galaxy Note II in particular made a promising showing, meaning consumers are eager to wrap their hands around big screen devices.
Samsung posted an 8 percentage point game, bringing anticipated demand from 13 to 21 percent overall, much of a climb is "unprecedented" in their survey history. The Samsung Galaxy S III was the most desirable of Samsung handsets, with 69 percent of overall demand, but the Samsung Galaxy Note 2 was a surprise hit, with 23 percent of all Samsung consumer interest. Overall, consumers reported considerable interest in "phablet" devices, with 27 percent reporting they wanted a screen that's at least 5-inches. The 4 to 4.9-inch category still rules with 52 percent of interest, but clearly, consumers are liking the idea of big screen phones.
A report by strategy analytics today confirms a shipment of about 1.6 billion mobiles in the year 2012. An increase of two percent from the numbers shipped last year. Samsung was the top brand to be shipped all around the world with nearly 400 million phones shipped during the year, 396.5 million to exact. 1 of the 4 mobiles shipped was relating to Samsung, which allowed them to snatch 25 percent market share in the world of cell phones.
The main reason behind Samsung's successful campaign in 2012 was its beautifully designed Galaxy series. Nokia was the second best brand of 2012 shipping 20 percent of total mobile phones shipped. Nokia was 2011's number one brand but due to Samsung's Galaxy series the demand for its handsets went down during the year. Strategy analytics declared Samsung, Nokia and Apple the top cellular brands of 2012 which was quite obvious after high demands were observed throughout the 2012 for the brands.