The rise of online gaming has had a huge impact on casino operators. The demand for online gambling grows each year, and online operators know that they need either apps or mobile-friendly versions of their websites with their most popular games to stay relevant in the competitive industry. Slots have always been one of the biggest draws for online casinos as they appeal to both casual and seasoned gamblers alike. Developments in mobile technology over the years have helped operators to promote their business, reach their target audience, and provide a positive experience for players.
Trending mobile technology & features
In 2020, modern smartphones and tablets are packing serious computing power. Many people around the world now own smart devices with high-quality HD screens which are capable of playing games with crisp, cutting-edge graphics that load quickly with intuitive user interfaces. Artificial intelligence, augmented reality, and location-based technology, are just some popular mobile trends in 2020 that business owners will need to be aware of.
- The rise of mobile applications
Another popular mobile trend that is dominating this year is revenue from mobile applications. The trend isn't slowing down soon as more and more users download applications on their devices. In 2016 - 2017, there was a substantial increase in revenue through the Apple App Store and the Google Play Store. Some casino operators have kept up with these technology trends and made sure that the online versions of their websites are either mobile-friendly or available on a mobile application.
Mobile apps have made it more convenient to load and play games on smart devices. Gamers no longer have to load their web browser, enter a website address and then type in their user account details. All it takes is one click if the player already has the online casino app installed.
- Easy-to use touchscreen controls
Year after year smartphone and tablet screens are getting bigger without sacrificing any quality in graphics. A larger screen also means a more intuitive touchscreen interface with players easily able to select and choose different onscreen controls. These speedy, easy to use control schemes make it straightforward to play online slot games compared to playing on a desktop computer. Without the need of a mouse, players can easily use the touchscreen instead.
- Online promotion & social media interaction
Social media has made it easier than ever for online casino operators to let their target audience know about their new video slot games, free spins, and the latest best casino bonus and promotions. Online gaming is a competitive market, so casino websites can reach out to their target audience through platforms such as Twitter and Facebook. Social media mobile applications make it quick and easy for online casino operators to manage their multiple accounts and push out online content. Whether it's a new game, or useful information on deposit limits, these platforms can help reach players who are active on social media.
- Confidence in online security
Although more and more people have faith in online transactions and internet gambling in today's society, fraud and hacking are still a concern. Simply put, players need to have confidence that any online casino operator they use will ensure that their account information and financial details are kept secure. Online gaming sites use Secure Socket Layers (SSL) and other digital encryption technologies to ensure that all personal data is protected from any malicious attempts and attacks. For company websites, SSL certificates are important and are especially a must for online transactions. A secure website ensures that customer information is kept safe and it also helps to build confidence and a sense of security for customers when they visit your site.