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Now this is how you sell the Xperia Z at retail store

10 March, 2013 Sony Ericsson


Sony is just spot on with their Prague promotion and attracted a big crowd with their campaign. Hot models displayed the Xperia Z, wet and speaking over the phone. In the shower. This marketing campaign draws quite the attention away from smartphones that are making bigger waves this week, such as the Galaxy S 4 or even the HTC One. We wonder how much the campaign actually draws the attention away from the Xperia Z. Men and women were seen taking their pictures beside the models, who acted nonchalantly wet with the Sony smartphone.


This campaign highlights the water resistance of the Xperia Z. This smartphone features a quad core processor running at 1.5 GHz each, Adreno 320 (GPU), 16GB internal with card slot that can support up to 32 GB extra memory, 2 GB RAM and it comes in Android Jelly Bean 4.1.2. Its best feature arguably is its being water resistant for 1 meter and for as long as 30 minutes (the reason for the shower promo probably).



Source: xperia.cz

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