Since the advent of mobile technology, it has been inevitable that mobile devices would overtake so called ‘fixed devices' in many capacities. The next step in mobile development is expected to be viewing online videos.
Worldwide, consumers spend an average of 19.7 minutes a day viewing online videos through their mobile devices (Tablets and Smartphones) compared to 16.0 minutes on fixed devices such as desktop computers and Smart TVs. Overall, this is a 39% increase for mobile devices on last year where 14.2 minutes were spent viewing online videos through mobile devices. It is anticipated fixed device viewing will remain the same thanks to Smart TVs becoming more accessible to offset the decline of the desktop computer.
The growth in mobile video viewership is primarily being driven thanks to the growing popularity of mobile devices and the increased accessibility thanks to lower cost options becoming available. As the devices become steadily more advanced; so too do the connection options such as much wider spread Wi-Fi coverage and the high speed 4G.
Mobile video consumption will continue to grow by a projected 33% in 2017 and 27% in 2018, according to reports, taking the average viewership to around 33.4 minutes a day which may sound like a lot but it's perfectly feasible when you consider how much you personally view at present. The projections suggest mobile devices will account for 64% of all online video consumption by 2018 but it isn't all bad news for fixed devices as it is anticipated by 2018 the average viewing will be 18.7 minutes as Smart TV's become more common in homes.
You may have noticed, whether you view online video via mobile or fixed devices, that advertising has become much more common and that is down to increased investment from advertisers in the online market. We've all attempted to watch a YouTube channel or playlist and had every video interrupted by an advert as a precursor and this shows no sign of slowing down as video advertising will account for 68% of all online video advertising this year - down from 75% last year which may be a semblance of good news.
Most online video viewership is mobile but the bulk of online video advertising is aimed at fixed devices and will continue to be into 2017. This is more evident in the gambling market where brands such as SBAT explore new channels. Video adverts are believed to be more engaging on larger screens and also more effective so progressively more money is to be invested in fixed video advertising.
Most brands treat online video as a compliment to traditional television rather than competition, most online video providers offer previously broadcast programs as the bulk of their offering anyway. As a by-product of this, online advertising is treated in much the same way as televised advertising: roughly 30 seconds focussing on the brand - such as a bookmaker offering free bets, the central focus of the advertisement will be the brand.
Some brands have found online advertising more effective than others, especially when offering extended content online only as televised advertising is more expensive. Consider Nike's advertising campaign for Euro 2016; the gist of the advert was displayed on television but the full five minute film was only available online.
Mobile devices will dominate online video consumption and may even eliminate the competition before long and most advertising will soon make the move from fixed broadcasts to mobile broadcasts instead. The future is coming, much quicker than many expected.
According to a report from South Korea's Maeil Business Newspaper, Around 75% of the application processors (including Processor and RAM) that would power the next generation Apple iPhone 6S will be supplied by Samsung.
While there was no word on the financial details of the deal, as well as which other companies, apart from Samsung, will be supplying the processors, a Reuters report noted that the South Korean company will manufacture the chips in its factory in Austin, Texas.
CS:GO is a diverse and very dynamic discipline. Besides breathtaking virtual battles, the game attracts a lot of gambling people. In 2019, esports doesn't differ from classical sports in the betting sphere. And we all know that if you want to make a good bet, you will need to make a good prediction.
As we have noticed, CS:GO is very dynamic. This includes an esports part of the game. There are many variable things, which influence the result of matches and tournaments. We offer to your attention a small guide about how to make CS:GO predictions.
Cold heart, bright mind
Despite it's trivial and not new, but it's worth noticing. A prediction on a match should be made emotionless. Especially this rule is about matches, in which your favorite team plays. All predictions should be made, using a dry analysis and nothing more. The desire «to root» for a team or «support» it often leads to low-quality predictions.
Statistics is the head
The main friend and ally, while making a prediction, is a statistic data. You can learn teams in detail with the help of popular among the CS community websites like HLTV, Liquidpedia, and others. You can find the main aspects, which will help to make predictions, on such resources:
Rosters of teams
A status of a tournament
A number of maps
A map pool
It's pointless to name all factors because it will take too many pages. It's more simple to focus on the main ones.
Rosters of teams
Probably, the key aspect when you make any predictions. The «roster» of a team means replacements, a number of played matches with the same five, a coach, a psychologist, a quality of management and others. A bright example of how the synergy between players can make results is Astralis. The team has been playing with the same roster for more than a year (not considering the urgent replacements due to health issues) and showing the highest results at a championship.
A status of a tournament
Whoever says but the status of a championship makes a direct impact on a result of one or other teams. The top teams of the CS:GO scene fight for the title of the world champion and often neglect other less important tournaments. This is a pretty widespread phenomenon among the extra-class teams. So the status of a tournament is very important to make a precise prediction. For example, it's more possible that Liquid will be playing focused and seriously in playoffs of a championship by ESL than at the beginning of a regular ECS season.
Status and the importance of a tournament are a very underestimated factor, which many people don't consider when they make predictions. We recommend paying attention to it to not make unpleasant mistakes.
A map pool and a number of maps in a match
A map pool plays an important role in CS:GO. Despite this factor becomes unimportant in the modern competitive CS:GO but almost all teams still have a signature map in their store. For example, it's Nuke for Astralis, Inferno for BiG, Train and Mirage for Na'Vi.
The second factor, which comes out from the first one, is a number of maps in a match. Everything is obvious here. BO1 matches always include a piece of unpredictability and random. With regard to BO3 and even BO5, top teams show way more stable results in these matches.
A number of tournaments played recently
Another interesting aspect, which will help to make a prediction on a match. It often happens in CS:GO that teams have to play literally in the marathon mode. Tournaments may come one after another (it often happens especially at the end of the season, in November-December), due to which a level of performance becomes worse at every next tournament.
Liquid is a good example of over-saturation. The team had a series of 7 won tournaments before The Berlin Major and played pretty mediocre at the world championship. Often flights and consequent jet lags can be added here.
As we have convinced, predictions are a business, which required some preparation, proficiency in the topic and knowledge. We don't advise to make predictions by «pointing fingers», it will not lead to something good. We hope that our small guide was useful and you found something interesting. Make predictions wisely, learn all possible data and make successful bets on CS:GO matches.