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According to a survey conducted by Reuters/Ipsos in all 50 states of the US, the reputation of Samsung as a brand is almost totally intact in the country. It was found that about 27% of the people, who knew about the Note 7’s first and second recall, would still give Samsung devices a fair chance while selecting their next smartphone. Interestingly, it was found that 25% of the people who did not know anything about the issues with the Note 7 would also give Samsung smartphones a chance while picking out their next device. The higher percentages of people who are open towards Samsung devices seem to belong to the group which actually know about Samsung’s embarrassing episode. This clearly shows how unaffected Samsung’s reputation is in the United States.


A more overwhelming response was recorded when 91% of the polled people who are Samsung smartphones users at the moment, voted that they would buy a Samsung again. In fact, according to the final results published by the survey, of all the people who were included in the survey, 92% are very much open to buying a Samsung device.


The following reasons were cited as being behind such a convincing and positive response from the customers in the US by Jan Dawson of Jackdaw Research.


1. An early and timely recall.


2. A very limited number of seriously harmful incidents.


Saikat Kar (tech-enthusiast)


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