Samsung will likely increase its lead over Apple in smartphone sales in 2013. According to Reuters, who said the Korean company will achieve 35% year-on year growth in smartphones, 2 percent more than Apple's smartphone sales.
"We expect Samsung to slightly extend its lead over Apple this year because of its larger multitier product portfolio," Neil Mawston, executive director at Strategy Analytics, said in an e-mail interview with Reuters.
The analyst is projecting global smartphone market growth will slow in 2013 from its very rapid rate of expansion last year, with shipments projected to rise 27% to 875 million this year, projected to be slowing from last year's 41% growth. Strategy Analytics said this is due to growth easing in many "key" markets such as North America, China, the developed economies of Asia, and Western Europe.
This will give Samsung a 33 percent share of the 2013 smartphone market, up from last year's estimated 31 percent, while Apple will hold 21 percent, versus last year's 20 percent.
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Samsung leads the pack of smartphone providers in the Chinese market, receiving 32.3% share of the mobile users, while Apple lags in far second place, garnering 14.3% of the market, according to iResearch. Samsung offers various mid-range smartphones that greatly boosted its sales in the region, such as the popular Galaxy Ace series.
On the other hand, Huawei and Lenovo, two of the top Chinese companies, only bagged the third and fourth places, with a combined market share of not more than 20%, which not really surprising, especially if their figures were compared with Apple's and Samsung's figures. However, this clearly shows that the Chinese market is also divided between buying home-grown brands and more popular ones.
Despite the huge difference between Samsung and Apple's lead, the report also shows that Apple represented the bulk of high-end smartphone sales, figuring 55.6% of the total, while only 9.2% preferred to buy high-end Samsung smartphones. This goes to show that Samsung excels in providing excellent mid-range smartphones as shown by data in the Chinese market.
Sprint's top five smartphones surprisingly does not include iPhone 5. Galaxy Note II is takes the lead on thebest-rated smartphones among customers. It received a score of 4.7 out of 5.0 and beat out other devices from other makers such as HTC and Motorola, among others.
Interestingly, the Galaxy Note II is also on top of Verizon's list for "most appreciated". Sprint offers the Note II on contract for $299.99, which can be quite expensive for some.
Others that made the top-5 list are the LG Optimus G and another Samsung product, the Galaxy S III, the iPhone 4S and the HTC Evo 4G LTE.
Time and again, Samsung has proven that they can beat out other brands of smartphones, despite the slew of lawsuits that it has weathered in the past few years and the allegations of other bigwigs that it has a penchant for stealing designs of components and devices.
By end of 2013, IHS analysts think that Samsung will double its lead for cellphone handset manufacturing. This will also be brought about by the shipment of Galaxy S 4 units, which has just been touted as the most pre-registered phone in history by Carphone Warehouse, a large online mobile vendor in UK.
IHS also thinks that Samsung, which is already leading by 5%, is likely to increase its lead further by 11% over Nokia, which is the second top manufacturer. Apple comes in at third.
Samsung really sits on great marketing and with most of its rivals experiencing difficulties in growth and are experiencing other internal conflicts, this could be the year that Samsung will become undisputed smartphone manufacturer in all market ranges.
However, some people are getting quite concerned about its success that it is already associated with Android. Will Android be swallowed up by Samsung as well or will it provoke Google to create a device that will rival Samsung's success? What do you think?