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With the amount of digital and e-commerce stores we've been using to date, it's easy to think that it's a straightforward business to set up and run e-commerce platforms. For a lot of us who have transitioned to becoming a digital entrepreneur, the advantages of online stores are immense. One of the biggest and most profound factors is the costs involved in setting an online business - it's next to nothing.

 

Plenty of physical stores have an online website and an e-commerce capability to allow customers to continue the purchasing process online and offline. From enabling customers anywhere in the world to purchase products from your site at any time, your online store is a must-have extension of your business.

 

However, entrepreneurs and business owners often find themselves in a conundrum when managing physical and digital extensions.

 

1- Worrying about shipping costs

 

Shipping costs are never going to run away. The only way you avoid shipping altogether is if you sell a service or a purely digital product. If you have a physical, tangible product, shipping costs are part of your daily business. Your main goal when it comes to running your physical and digital store is to ensure the shipping process is clear and strategically aligned to increase sales, and depending on where your orders come from, your shipping costs will be in a different range. In the spirit of increasing your profits, a good thing to start with is to set a flat shipping rate when a customer purchases something from your store or your online site.

 

2- Expecting easy money

 

easy-money

 

Online retail is great for your business. Once you open an online store as an extension to your physical store, this ultimately opens up another channel of income, plus the online convenience that makes your job simpler. However, don't think it's going to be a walk in the park. Staying ahead of the competition, investing in marketing, and ensuring a smooth and easy to use online site takes time and effort. This needs research as well as a unique approach that makes your product stand out among the masses. Don't expect money to roll in, without putting in the work needed and time as well to see your product and your site lift out.

 

3- Making order information difficult to access

 

The biggest mistake many businesses make is not making it easy for customers to shop, add to cart, and find information on their orders and shipping updates. Providing the estimated shipping dates, so your customers know when to expect their products, is extremely important. Keeping your customers informed of the product they are buying, the way they make payments, the information they are keying in to your site, and how long they will need to wait until their items arrive are all the things you need to put in black and white. This won't only help you troubleshoot problems, but your customers will also be happy with the information they can access.

 

4- Botching order changes and cancellations

 

Your online customers change their minds faster than the ones who shop at regular stores. This is bound to happen, and for this, you need a backup plan. You want to ensure that your customer is efficiently and accurately refunded. Some vendors will immediately go ahead and make the order, and you'll end up with a negative review on your site. To avoid this, speak to your vendor first before confirming things with your customer. While your customers wait for confirmation, let them know you've received their request and are working on making the necessary refunds or changes.

 

5- Not keeping your inventory up to date

 

inventory-issues

 

The minute a customer experiences problem with their order, their frustrations are immediately directed at you. If they go on to your site and find that a product has been out of stock, this can create a negative purchasing process. What do you do? Firstly, allow your customers to sign up to get notified when a product is available. That's a front-end must-do. On the back-end side of things, you need to manage your inventory, so you know what products you have, when to expect shipment of your products, when to make another order before stock runs out, etc. Using inventory management software such as Fishbowl training is extremely useful in this context. Get your inventory management staff to participate in an on-site Fishbowl training to learn how to set up, implement, and use the Fishbowl software seamlessly, so you never run into problems of low stock.

 

6- Return complications

 

Setting up a system for returns will be beneficial not only for your sanity, but also to lessen the time your customers need to wait for a result. Organized and systematic approaches to problems not only keep your customers happy, but it also shows you're professional.

 

7- Inconsistent branding

 

fiverr

 

You want a consistent and strong image when you go to market for your business. The logo of a company, whether a physical store or an online store, is crucial because it can make or break the company's presence. Your brand will fail to gather a huge number of customers if it doesn't have a solid logo and consistent branding that's the same online and offline. It's always best to consult a brand consulting firm or, at the very least, a professional logo designer to create a logo for your online site. It's always good to look for cost-effective options when designing a logo if you're starting out. Many sites host freelancers, such as Upwork and Fiverr.

 

8- Improper About Us/Contact page

 

If you're new, one of the ways that your customers know about you is through your About Us page. This is one of the most visited sites on a website apart from the actual product list or the contact page. If you don't introduce your business, then you're basically killing your business.
Your 'About Us' page should contain the immediate and necessary information to highlight facts about who you are, your mission and vision, and why you're doing what you're doing. Your location details and email address are the other essential things to be added to the site. This information is crucial because it builds trust and loyalty among the customers of your site.

 

9- Not using the newsletter subscriptions effectively

 

Newsletters form an integral part of your marketing arsenal. Most, if not all, of the Shopify themes feature newsletter signup options, and you might as well use it. MailChimp is one of the most popular options for newsletters to use, and you can simply sync it to your online account. Allow your customers to opt-in for email subscriptions of their choice.

 

10- Not doing a soft launch of your site

 

soft-launch

 

Instead of a grand launch, why not opt for a soft launch to a limited number of people? This is a great way of letting your customers know you have an online site that can make purchasing and connecting with you easier. This won't only give you the advantage to use their feedback, but you can also make tweaks to your site and prepare for a grand launch once your site is fully functional and can bring in the traffic you desire.

 


Earn-money-from-home

 

Introduction

 

Do you want to earn $100 daily from home by working just for a few hours? Then you are in the right place. It always feels better to work in home condition. And what's more, comforting is when you have to work for 2 hours only. That sure sounds good.

 

Being an entrepreneur and working for yourself is the best feeling you can ever have. No annoying co-workers, no nagging boss, no boring meetings, and the paycheck is what you earn. There is a 0% initial investment. What's more, you can ask about your work life.

 

Here are some of the home-based business ideas that will make money for you.

  1. Renting out your home

Renting out your empty home can be a prime choice to earn an income. Let's say you have a guest house that has been for decades and you have been using that house as a storehouse. You can prepare that room for the guest and can find tenants for the room. This method is more like a passive income than normal income methods.

 

It is not necessary that you have to keep tenants on a monthly basis. If you want you can also charge per night as well (depending on the place you are living in).

  1. Invest in real estate

The real estate business can be considered more like an alternative investment. You can buy and sell the houses in these methods. And the profit that comes with this business made it hard to ignore this method. This method is more like a long term investment, as your property can be sold in a matter of months and sometime it may take more than a couple of years.

 

Once you become proficient enough, you just need to work for a few hours a day making phone calls to seal the deal and that it. You will be independent and self-employed.

  1. Invest in share market

The share market has always been a place to making fortune. Take high risks and you will be rewarded with high profits. The share market is growing at a rapid rate. This change in the market has given rise to may platform. These platforms help their users with assistance in the decision-making process.  bitqt is one such platform, from where you can use cryptocurrencies to place your bid in the share market to buy shares of the company.

  1. Start your blog

Starting a blog site can be the best thing you can do if you love sharing your experiences. It is a way to share your experience and knowledge and in return, you will reward with the loyal audience on your website. Yes, it is hard and takes some to grow your audience and monetize your site. But once you are over with it, you will be glad you chose this career. Sharing your experience from your home that's all you will ever be needed for a blog site.

  1. Social media experts

Social media is one of the trendy topics today. The social media platform is the busiest place on earth. With more than billions of active users, it provides a medium for the companies to interact with their audiences. If you think that you are proficient enough, you can use this opportunity to build your carer as a social media expert and can outsource your skill to the needy companies.

Conclusion

In daily commutes, normal communication between colleagues and co-workers is not for everyone's fancy. So why not go for jobs that you can do from home. Working from home means that you can take your own calls and work as per your own condition.

 


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Do you need to train your critical and technical eye more when it comes to audiovisual? Knowing how to edit videos requires a deep understanding of how people think, plan and record information. And don't forget understanding of special tools like audio converter, video editor, video converter and so on.


This knowledge enables you to build stories that inspire and communicate content in a powerful way. Nevertheless, the ideal is that editing is never the focus of content, meaning it should be so effective and so natural that people will not be distracted by its transitions and cuts.

Of course, you should always have the skills of a professional to do a good job, especially if the video is for corporate purposes, for example. Still, it is important to understand the basics to assess whether the selected professional is meeting your company's expectations. Again, you need special software like Wondershare, Adobe Premiere Pro, Corel, etc.


After reading this post you will be able to identify the aspects that make up a well structured and quality video. It's time for you to learn best practices that make all the difference to making a video truly engaging. Come on!


1. Track video focus

The purpose of video editing is to balance the message with the expectations of your audience. Always choose angles that help express content as a story, in a clear way. At the same time, try to imagine which specific points the audience would like to observe in a given scene. One way to do this is to focus and follow the protagonist element of the video as it moves through space. As the speaker moves in a particular direction, the camera corresponding to that angle is the one chosen for editing.


2. Give preference to close-ups

It is preferable that your video is cut between different camera angles so that the audience understands the space where the story is taking place. Once the scene is already contextualized and the audience is already in the scene, use more close-ups and medium shots. These placements bring more meaning to the public. Body language and the details of facial expressions are attractive and help capture the attention of your audience.


3. Cut into action moments

One way to make the transition more pleasing to the viewer's eyes between two different angles is by cutting off during a gesture. The viewer watches the movement begin at an angle and follows it as it ends in the next scene. This creates a sense of continuity that keeps the audience's attention on the content.


4. Make cuts to emphasize words

The sound of a word can make editing less obvious, especially when clipping occurs in keywords of video content. Editing works as another way to help highlight the word and make it easier for your audience to remember.

5. Focus on right speech

In videos that feature more than one person speaking, such as interviews, for example, it is important to pay attention to who is speaking and what they are listening to. A good game of cuts and transitions can make good use of the interviewer's question time and the interviewee's response time.

6. Eliminate mistakes

At the moment of speech, it is normal for people to add expressions such as "huh...", "yeah...", "like..." naturally and involuntarily. It's important to "clean up" these lines to bring more objectivity and dynamism to the video and not tire your audience. Also, of course, also eliminate technical errors or errors from the actor, presenter or speaker.


7. Merge reality and animation

A speaker often takes a slideshow to assist, exemplify, and make visual some of his ideas throughout his speech. In the same way that it is programmed so that throughout the presentation, the elements appear dynamically according to what is being spoken, a video can - and should - use similar devices. It is important to develop and apply animations and auxiliary quality vectors in video editing to make it as dynamic as a live presentation.

 


negative-seo-attack


If your website was high on Google's rankings and seems to have suddenly dropped overnight, then you may be the victim of negative SEO. While SEO can boost your website's position in search engine results, a negative SEO attack does the opposite, sending it plummeting.


It can be carried out by competitors or anyone who has a grudge against your business, and it's inconvenient and can cost you money in lost revenue.


Here's what you can do if you think you may be a victim of negative SEO.


How are these attacks carried out?


When you are trying to build your search ranking, it's important to have good quality backlinks, that is, getting other websites to link back to you. An easy way for people to sink your SEO score is to make lots of spammy links pointing to your site, along with keywords often used by spammers such as those associated with online dating or adult content.


If your website is hacked, then it can also be filled with spammy links, making Google believe it's a spam site. Another thing that's becoming common is setting up fake social media accounts. With many companies now using Twitter marketing and similar digital campaigns, their reputation is important on these platforms.


There are a number of sites online where hackers offer to post thousands of backlinks for just a few dollars, so it doesn't take a great deal of money or resources to carry out this sort of attack.


Can you prevent an attack?


Luckily, Google is getting better at identifying negative SEO attacks, so it's mainly newer sites or those with few backlinks established that are most at risk. However, even if your site has been well optimized, a determined hacker could still launch this kind of attack.


Prevention is better than cure when it comes to negative SEO. Google's Webmaster Tools can help by sending you alerts about pages not being indexed, malware, and manual penalties. There are also a number of tools you can use to see if people are building backlinks to your site, and your webmaster or SEO agency will be able to set up alerts.


Keeping your website secure from hackers is also important. You want to prevent hackers from being able to put spam on your page, as this will cause a negative effect on SEO. Make sure your website's security is up to date, with two-step authentication and strong passwords for starters.


A couple of other things you can do are to ensure you have unique content on your website, is to use a tool such as Copyscape, which will show you whether something has been copied from you, and to regularly search the major social media networks for posts about your company.


How can I undo the damage from negative SEO?


If you've identified that your ranking has definitely dropped due to negative SEO, then there are a number of things you can do to overcome it. Take a look at all the recent backlinks to your site and make a list of those that need to be removed. In some cases, you can get them removed by doing a Whois domain search, finding the webmaster's e-mail address and simply politely asking them to remove the link, since they may not even be aware of it. If you don't hear back, you may need to deal with their website's host to get the link removed.


If these methods don't work, you may have to use the Google Disavow tool. If you've received a manual penalty from Google due to spam links, then you can disavow these backlinks.


Overcoming negative SEO can be a long and tedious process. If you aren't technically minded, then you could damage your site's SEO by using the Disavow tool incorrectly. There are a few SEO agencies who offer services to help you overcome negative SEO, or it may be something you need to pass on to your IT team.


Negative SEO is annoying for companies of all sizes, but smaller ones often suffer most harshly, as a month without any visits could be enough to sink them. It can take a while to recover from an attack, so prevention is definitely the key thing, so ensure your website is secure and that you're keeping a close eye on anyone linking to your site.


 


iPhone

 

Taking pictures with your smartphone at night can be a disappointment; you will face low light situation with extreme contrast and add noise. But luckily, you can turn around with a few tips to see how it works.


1. When shooting in a low light try shutter speed. With cameras you can do so by setting the right exposure but with the smartphone you have to use the apps. Manual camera is an app that let you control how long the shutter on your phone stays open.


2. The best way to avoid blurry images is to keep the phone stable during a long exposure. You will want to use a mobile tripod or place it somewhere to keep it stable.


3. One thing that comes out to play at night: car lights. Set your phone to a long exposure and frame a road busy with cars. It's an idea that can be infinitely varied: boats on a bay, cars crossing a bridge, or even planes flying overhead.


4. The dark nights can be your backdrop in front of which you can separate objects and people. It will look your pictures more mysterious and amazing.


5. Flash isn't meant for the night photography but if you have to use it, try using some filters or tissue paper to soften the light. You can also use your flash to add some drama to the object close to you.


6. Use some external source of light rather than just relying on street lights. There are tons of amazing mobile accessories available these days.


7. Give your image a finishing touch with a professional editing app. You can use Adobe Photoshop for all kind of effects and photo editing capabilities.


8. Low light and high ISOs can lead to noise in your photo. But a little grain doesn't ruin it: Edit your photo to turn those flaws around. For example, grain is often valued by photographers for its dramatic effect. Got a photo that's too grainy and doesn't have great colors? Just make it black and white, maybe brighten it up a little and you'll be emulating a very classic photographic style.


9. Take advantage of the extreme lighting as backlight. It is just a great way to create a nice visual effect.


10. You can't really get the street lights, shops slogans, bar lights at day time. Take advantage of these by getting more creative.

 

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