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SMS has become a globally adopted channel of communication. Endless chains of private messages have exposed the opportunities text messaging holds as a service channel. The usage of mobile phones is rising fast globally. In a recent survey, the respondents showed SMS has an open rate of 98%. SMS marketing's pro benefit is that texts within 3 minutes of delivery, 90% of recipients open the text message. You only need to get the marketing edge right to hoist your business above the competition.


SMS marketing can be used effectively in sending messages for sales, promotion, appointments, and event reminders. Presently, many brands use SMS marketing for advertising products and services to attain instant results. Here are seven reasons why SMS has significantly impacted the world.


Immediate Delivery


SMS messaging is very quick and efficient. Sending a text virtually guarantees that your marketing message will reach your target audience almost immediately upon being posted. The majority of consumers have their phones with them most of the time, providing a perfect channel for time-sensitive offers. SMS has better delivery over email. There are no spam filters. Therefore, there are no design elements; it is as simple as typing in your text.


High Engagement Rates


People are more receptive to SMS messages. 30% of recipients respond to texts, and 32% will respond to surveys sent by smartphones. This makes SMS a fantastic way to carry out research and boost engagement. SMS ensures the message is delivered straight into the right hands at the right time. With more than 90% of messages read within 3 minutes of being received, you could expect immediate results. SMS is one of the quickest and easily affordable tools to help you reach your target audience.


It's for this reason that almost most marketing agents will recommend that you fully utilize the power of SMS marketing. You can read more on their blog to understand how high engagement rates impact positive results. With expert SMS tips and tactics, you can easily succeed.


Quick Consumption


One of the most alluring things about SMS for the recipient is concise messaging. SMS is limited to only 160 characters, forcing businesses to get their message across direct and fast. It's heads and shoulders above any other communication methods based on reading rate. Most people send and receive text messages daily as they engage with each other. That being the case, you ought to know your customers have access and know-how to use SMS.


Universal Reach


Mobile is a widely used, versatile, and efficient means for B2C communication. Text messages a massive group in a short period. The number of unique mobile subscribers is at 8.1 billion globally. In business, reaching an active customer base with a single tool is crucial for anyone looking to utilize broad marketing strategies. SMS is pretty compatible with every mobile phone, so you need to consider getting your clients on board with the text messages.


Convenience


Due to its simplicity and broad reach, almost everyone knows how to open, read, and text a message. SMS can be scheduled, and you can send one message to a large group of people at a go. Text messaging is simple and gets the message across instantly without any interference. It can be frustrating to try to solve issues over the phone. SMS cuts down on the frustration creating room for more positive customer service.


Increased Business Activity


As an entrepreneur, the high chances are that you are probably struggling to strike everything out of your to-do list. SMS allows you to improve your productivity by creating a project tracker system to assign, monitor, and organize your tasks. With information overload, employees often spend too much time searching for content that they need to do their job. Promptly, the SMS with information about your lead prospects can be sent to a specific team member for quick action. With this, you can switch your focus on the tasks you want to streamline and those tasks you need to complete faster and smarter.


Trackable


Using SMS, you can keep your clientele posted about your business, especially when it comes to new offers. You can track SMS easily using delivery reports. These reports permit you to see the efficiency and success of your promotional campaign. For example, SMS can be automated, reminding your customers about payments and pending bills. In the event of any problems with the payment collection, SMS is a great way to keep tabs with your client base and help them make timely decisions promptly.

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Text messaging is a powerful tool for driving sales and growing an active customer base because of its popularity and prevalence to consumers. Customers have shown to like SMS, with 64%prefer texts to phone calls for customer service.SMS marketing could be the most beneficial tool for your business.



Smartphone technology has single-handedly transformed a range of industries and the way we do things in a lot of areas within such a short space of time.
In this aspect, the mobile and gambling industry is no different, with mobile phones actually helping to save the sector as well as being a big part of its future and prosperity. There are a number of ways that smartphones have brought about changes to online gaming as the industry has willingly embraced the innovative platforms, helping to increase the amount of players and operators' revenue.


With that in mind, in this post we shall take a closer look at 3 ways smartphones have changed the gambling industry.



Easier Access and Greater Convenience


The Internet opened new avenues for gambling providers to reach their existing customers as well as millions of potential new ones. The advent of smartphones meant that each mobile user was now a potential customer, even if it were only for free to play games.
Nowadays, online games such as bingo and other casino and gambling games are amongst the most popular and with new players coming on board all the time. In this case resources such as bingosites.uk guides to playing bingo help new players to acclimatise and find the games they prefer and are good at. The easier access and convenience provided by smartphones also means that all the information players need is always only a tap away.


Internet connected mobile phones therefore helped to bring easier access and greater convenience to anyone interested in playing casino games or online gambling. This is one of the biggest reasons behind the growth and popularity of mobile games and gambling.


A Wider Variety of Games


Another benefit that smartphones have brought to the gambling industry is the ability to offer a wider variety of games for players to choose from. From digital versions of traditional games such as blackjack, roulette, or bingo, titles with different themes and game play are also now available. Gambling operators can now offer a wider range of games than they could ever do at any one time in physical locations. This is another reason behind the growth in the numbers of people who take part in mobile gambling, as there are games to suit all tastes and abilities.


A More Social Experience


As contradictory as it may sound, smartphones have actually helped to make gambling a more social experience for players. Even though footfall may have fallen in general at physical casinos, mobile phones are able to bring like-minded people together faster, and easier. With both social media sites and gambling games based on the same platforms, it easier to share your interests and favourite games with your friends or even the rest of the world if you wish.
This social involvement and the points mentioned above have fuelled a growth in gambling tourism, resulting in an increase in players visiting real world casino again.


Conclusion


In conclusion, the three points above show how much of an impact smartphones have had on the gambling industry to become one of its biggest drivers of growth in user numbers and revenue. With innovations coming fast and the sector always keen to embrace new technologies, the future of the two seem intertwined for now.



It seems like every year we hear that mobile gaming will take over all forms of games and will reign supreme. While this isn't likely to happen, one thing we do know though is that it fuels a lot of people's entertainment, makes huge levels of cash for the industry, and provides innovation that pushes games to new levels.


The rise of mobile gaming has been impressive to say the least. Ever since people played Snake on their old Nokia phones, the potential has been there for the handheld device to offer more to gamers. With the improvements of technology and the rise of both iOS and Android, the rise of the app and most importantly gaming apps have taken hold and we are in the age of mobile gaming.


Mobile gaming is now a billion-dollar industry, and has shaped a new model of the way people pay for games. There are a lot of games now that are "Freemium" games, allowing the player to download and play for free, before adding money into the game when they needed it. The key of course is that it is purely the gamers choice whether to add more money into the game with in-game transactions. The thing is though, this idea works.


If the game is good enough to hook the players, it seems that they are more than willing to make in-game purchases to add to the fun they are experiencing. Many in the industry are noticing the potential for profit here, and that in turn fuels the creation of better and more entertaining games that will in turn make more money that can then be put into the production and evolution of games.


This is what fuels gaming today, and the fact that mobile devices can also be used for both virtual and augmented reality show that these devices are still at the forefront of gaming innovation. Just looking at Pokémon Go as an example, you can see just where the technology in the phone is now taking the player, and that is into an even more mobile world.


Mobile gaming on devices has given the players unrestricted access to games while on the movie. Whether it is playing a game like Candy Crush Saga or one of its clones, or even playing roulette on a UK mobile casino while on their dinner breaks, the players are doing so on the movie. It is this flexibility in mobile gaming that is fueling the success of it, and changing the way we game.


While mobile gaming may not take over the world of gaming as we know it, it now has its fair share of the market, and is here to stay. Gaming is hugely popular now in all forms, that includes mobile gaming, and there is one thing for sure, this is a very good time to be a gamer, never have we had such a choice of ways to game as we do now.



The revenue stats make it clear, mobile gaming is immensely popular. It is estimated that in 2018, revenues of mobile games will hit $70.3 billion, which is more than 50% than the overall gaming revenue of $137.9 billion. Mobile gaming has grabbed hold of the market because it's affordable (many mobile games are free to play) and they're accessible (players can access high-quality games on the go).


But the influence of mobile devices on gaming goes far beyond the financials. They have also had an impact on the wider games industry, changing how developers both on and off mobile devices create and market their titles.


Real-World Exploration



In July 2016, Niantic released a little game called Pokemon GO. The game allowed players to explore the real-world, catching Pokemon, battling for territory, and more. It also features a "buddy" system that allows Pokemon to accompany players as they explore for greater rewards.


Pokemon GO's success has impacted Let's Go Pokemon, the upcoming main Pokemon games for Nintendo Switch. The Poke Ball Plus device allows players to select a Pokemon and take them for a stroll by carrying them "within" the device, earning rewards when they return. The mechanic is directly borrowed from Pokemon GO and shows the impact of that game's success.


SMS Integration


You may well be familiar with the concept of SMS/text games e.g Never Have I Ever and 20 Questions, smartphones have allowed SMS integration to be kicked up a notch. These days, there is even greater integration and it's quite common for game developers to text you about updates to their mobile games or even to send you links to install their apps.


The use of SMS even allows gamers - on mobile or on other platforms - to get bonuses for other games. In some cases, this involves rewards when you've referred a new player via text or, like some no deposit bonus casino offers, players are able to activate their bonuses via text. In some casino promotions, free spins are delivered via text, with players able to verify and accept their free spins before jumping into the games they want to play. 


Cross-Platform Play



Gaming that allows players on PC and console has been a concept for a while, but with the rise of mobile gaming, that has been kicked up a notch. Mobile gaming allows players to play games on the go, but people still want to play with their friends and squad members, making cross-play a winning feature.


The mobile version of Fortnite is just the latest example of this, as its cross-platform play lets players on PC, PS4, Xbox One, iOS and Android devices to play alongside one another. While there are some technical hurdles, such as limits on using keyboard and mouse support to get ahead, it has shown other game developers why they need the feature.


The revenue shows that mobile gaming is only growing in popularity. This means that its influence on the wider industry is only set to grow, not fade. What are the next impacts we could see? Portable console screens? More free to play, casual titles. It will be exciting to find out.


mobile-sports-betting


As the technology evolves, sports betting is also getting affected by it and feature that has probably the biggest impact is mobile betting. There are numerous reasons why bettors are in love with this feature and in this article, we are going to bring them closer to you, especially if you are new in sports betting.

 

First of all, convenience is what makes this feature so popular since you can literally place your bets anytime and anywhere. So, forget about having to visit your local brick-and-mortar or spending hours in front of your computer. Thanks to mobile betting, punters can take full control of their accounts, make transactions when necessary and enjoy betting on the go. Whether you are travelling to work, having a coffee or taking a walk, you can place wagers from your mobile device and everything you need is internet connection. This feature will save you a lot of time and you won't miss any betting action, especially if you are a fan of in-play betting. As long as you have your mobile device connected to internet, you will be able to enjoy mobile betting.

 

You may be worried about the selection of sports by using this feature, but you need to know that the offer is equal of even bigger than in brick-and-mortar casino's sportsbook. The odds are getting updated regularly and you will find the latest prices on the mobile app or site as well. Besides having the opportunity to place bets on the most popular sports and events, you are just a few taps away of some hard-to-find sports like darts or cycling. Most of the sportsbooks offer live betting as well and you can always be up to date with the latest action and place bets on your favourite live events. Live streaming is also available at some sportsbooks, which gives extra incentive to mobile betting as the most popular events are being broadcasted live.

 

Mobile betting customers are considered as a very important audience for bookmakers and they are being targeted with special promotions. So, if you are placing bets via your mobile device, you may expect to get different offers, such as free bets, odds boosts or even extra money on top of your deposits. These offers are available exclusively for mobile users and this is another good reason why you should use this feature more frequently.

 

Most famous bookies have their own mobile betting apps available on app stores and you can easily download them to your device. However, from the diversity of apps available, there are some criteria that should be considered when deciding to create an account and deposit some money at certain bookmaker. To help you with the decision, we are going to highlight some of the most important criteria you should take into account.

 

If you still don't have any account created, it is always recommended to check welcome offers at different sportsbooks. Some of them may be purely mobile related and you may get extra money just because you are placing bets via your mobile device. Besides welcome bonuses, you should also check for existing customer promotions which might give you an insight of what to expect in the future.

 

‘Variety of sports on offer is another important criterion when opening an account at certain sportsbook' said John Pentin, editor in chief of Best Betting Tips leading UK site. Usually, all major sports and events are covered by default, but if you are looking for a specific one that is not so popular, you need to check if it is offered by a bookmaker you want to register with in order not to get disappointed if it is not included.

 

User experience of a mobile app itself is another very important point as not all mobile apps are user friendly. You certainly don't want to waste time on complicated navigation, messy interface and options that can only bring a confusion. Mobile app needs to be well-structured, intuitive, easy to use and fast enough, so you don't miss the action, especially with in-play betting.

 

Mobile betting is definitely improving wagering experience and it can be considered as a breakthrough in this industry. Many punters are using mobile apps and it is just a matter of time when a turnover is going to exceed other ways of betting.


 


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